Meta announced on Tuesday a major update to Facebook’s algorithm, promising users more control over the videos they see — particularly Reels.
The move comes as part of Facebook’s ongoing effort to refine its AI-driven recommendations and reduce user frustration with irrelevant or low-quality content.
The update will make it easier for users to tailor their feed to their liking. Facebook now allows users to mark a Reel as “Not Interested” or flag comments, prompting the platform’s AI engine to immediately adjust future recommendations.
Meta said the goal is to ensure that the Reels feed feels more personalized and relevant, reducing the number of repetitive or undesirable clips that users have long complained about.
Enhanced “save” feature for better content organisation
The platform’s Save feature has also been improved, making it simpler for users to collect and organize their favorite Reels and posts in one place. This enhancement supports Facebook’s wider aim of helping users curate content that genuinely aligns with their interests.
Many Facebook users have voiced concerns about being flooded with scammy or low-quality AI-generated videos. The latest update appears to be Meta’s direct response to such feedback.
According to Meta, the new algorithm will also prioritize fresher content, displaying up to 50% more Reels uploaded on the same day users are browsing.
This adjustment is designed to make Facebook’s short-form video experience feel more current — and more competitive with platforms like TikTok and YouTube Shorts.
AI-powered search suggestions
The update brings AI-powered search suggestions to Facebook Reels. These will appear similarly to the gray suggestions users see on TikTok videos, recommending topics or keywords related to the content being watched.
This feature aims to keep users engaged by helping them explore related subjects — such as trending music, viral challenges, or popular creators — with just a single tap.
A new feature called friend bubbles will appear on Reels and the main feed, showing which posts or videos friends have liked. Tapping on a friend’s bubble — represented by their profile picture — will open a private chat, encouraging more direct interaction between users.
This addition borrows from Instagram’s social design, making Facebook feel more interactive and connected in real time.
The update is part of Meta’s larger investment in AI-powered video experiences. The company recently launched “Vibes,” a short-form video feed featuring only AI-generated content, available through the Meta AI app.
By refining Facebook’s recommendation system and boosting personalization, Meta hopes to keep users engaged on its core platform while exploring new AI-driven entertainment formats.
