TikTok is testing a new feature that allows users to upload videos up to 60 minutes long. The feature, currently available in select regions, could pose a challenge to YouTube's dominance in the market.
TikTok, known for its short-form videos, has been gradually increasing its upload limit over the years. The app's creators say they've been listening to user feedback and want to provide more time for creators to showcase their content, such as cooking demos, beauty tutorials, and educational lessons.
While YouTube remains the most widely used video-sharing platform in the US, TikTok is catching up in terms of minutes watched. The new feature could attract users who prefer shorter videos but need more time to express themselves.
The move could also threaten streaming services like Netflix, Hulu, and Disney+, as TikTok's longer videos could appeal to users looking for bite-sized entertainment.
TikTok's 60-minute video feature is currently available in select markets, and it's unclear when or if it will be rolled out more widely. However, the move marks a significant shift in the app's strategy and could have major implications for the video-sharing landscape.
As the battle for video supremacy heats up, one thing is clear: the future of video sharing is changing, and TikTok is leading the charge."
