Rare Beauty, the cosmetics brand established by renowned singer Selena Gomez, recently announced its commitment to aid Palestine in the wake of Israeli airstrikes on Gaza.
Selena Gomez had lately taken a break from social media, citing the distressing "horror, hate, violence, and terror" plaguing the world.
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Rare Beauty took to Instagram, posting a burgundy square with a powerful message: "Humanitarian Crisis in Gaza." The brand expressed its devastation over the situation in the Middle East, emphasizing the tragic loss of innocent Palestinian lives and the plight of millions left without access to essential resources, including food, water, and medicine. Particularly concerning was the impact on children, who constituted a significant portion of the victims.
Selena’s make-up brand condemned the attacks on civilians, while also denouncing all forms of anti-Semitism and Islamophobia.
They urged their audience to contribute to relief efforts, stressing that every bit of help could make a significant difference.
The company pledged to support relief organizations actively involved in the crisis. Donations will be made to the International Red Cross/Red Crescent Societies, Magen David Adom, the Palestinian Red Crescent Society, and UNICEF to ensure urgent medical aid and resources reach the children of Gaza.
This announcement comes on the heels of Selena Gomez's decision to step away from social media, where she expressed her deep concern for the suffering in the world, particularly the violence inflicted upon innocent people, emphasizing the need for their protection and an end to violence.
