Naeema Butt - renowned for her compelling performance as Rubab in the hit drama Kabhi Main Kabhi Tum - recently opened up about the pervasive issue of colourism in the Pakistani entertainment industry.

In a candid podcast interview, the actress shared her experiences in the field, highlighting the societal pressures that compel many performers to conform to unrealistic beauty standards.

Butt, who has established a successful career in theatre, film, and television, revealed that her journey has been shaped by a commitment to authentic storytelling. With her current success, she is receiving widespread acclaim for her role in Kabhi Main Kabhi Tum, which showcases her remarkable talent.

During the podcast, Butt discussed her passion for art and the various avenues she has explored in her career, balancing her time between Pakistan and New York City.

She emphasised the importance of choosing projects that resonate with her values and contribute meaningfully to her legacy.

However, the conversation took a poignant turn when Butt recounted advice she received early in her career. A fellow actor suggested that she use makeup foundation to lighten her skin tone, claiming that “only white girls get lead roles” in Pakistani dramas.

This revelation shocked Butt, who was shown photographs of actresses who had resorted to painting their entire bodies to achieve a paler appearance.

Rejecting these harmful practices, Butt stated, “I am comfortable in my own skin and refuse to conform to such standards.” Her outspoken stance against colorism sheds light on a pressing issue within the industry, encouraging a broader dialogue about beauty norms and representation in Pakistani media.