Meta has launched a dedicated website for its AI-driven image generator, the Imagine tool, streamlining the process of image creation beyond the confines of Facebook, Instagram, or WhatsApp chats.

Previously confined to the social network platforms, the Imagine tool is now openly accessible on the web for users.

To explore the tool, visit Meta's dedicated Imagine website, where logging in with a free Meta account is a prerequisite for initiating image generation.

Once logged in, the website functions similarly to other AI image generators.

Provide a precise yet imaginative description of the desired image, click the Generate button, and Imagine will generate four different images that ideally match your vision.

To acquire an image, select it, click the ellipsis icon, and opt for download.

The image will be saved as a JPG file, enabling you to view and modify it using any image editor.

Notably, each image features a watermark in the corner, signifying its origin as one "imagined with AI."

Before its transition to a website, Meta's Imagine tool was initially designed for generating and sharing images within chats on Facebook, Instagram, or WhatsApp.

Integrated into Meta AI, the tool facilitates users in posing questions, making requests, seeking information, or soliciting recommendations.

Users can interact directly with the AI chatbot or include it in group conversations. To activate the image generator in a chat, simply type "/imagine" followed by a description of the desired image.

The image generation process relies on Meta's Emu model, specifically engineered to produce high-quality, photorealistic images within a matter of seconds.

In a news post on Wednesday introducing the website and additional AI features, Meta expressed, "We've enjoyed hearing from people about how they're using Imagine, Meta AI's text-to-image generation feature, to create fun and creative content in chats. Today, we're expanding access to Imagine outside of chats, making it available in the UK to start at imagine.meta.com. While our messaging experience is designed for more playful, back-and-forth interactions, you can now create free images on the web, too."