In a bid to venture into the world of entrepreneurship, Meghan Markle, the Duchess of Sussex, has recently announced the launch of her new lifestyle brand, American Riviera Orchard.

However, scepticism looms large as critics anticipate another potential misstep in Markle's post-royal career.

The unveiling of American Riviera Orchard on Instagram showcased a golden logo adorned with calligraphy, leaving followers curious yet uncertain about the brand's essence.

While details regarding the products remain elusive, a trademark application hints at a focus on cookbooks and home goods, leaving many to wonder if Markle is aiming to emulate the success of lifestyle moguls like Martha Stewart.

Critics have drawn parallels between Markle's latest endeavour and her previous ventures, notably her now-defunct lifestyle blog, The Tig, which ceased operations upon her marriage to Prince Harry.

Despite initial enthusiasm, The Tig failed to leave a lasting imprint, raising doubts about the potential longevity of American Riviera Orchard.

Markle's track record post-royal departure has been met with mixed reviews. While her $20 million Spotify deal with Prince Harry was met with anticipation, it was ultimately scrapped due to alleged underperformance, leading to speculations about the couple's ability to deliver on their promises.

Similarly, their partnership with Netflix, valued at an eye-watering $100 million, has yielded lacklustre results, with only a handful of forgettable documentaries to show for it. Sources within Hollywood suggest that the couple's desire for control coupled with their limited experience, has led to a strained relationship with industry insiders.