Sony Honda Mobility (SHM) has officially entered the electric vehicle (EV) market with the launch of the Afeela 1 at CES 2025.
Positioned as a high-tech luxury EV, the Afeela 1 is available in two trims:
- Origin ($89,900)
- Signature ($102,900) – Featuring 21-inch wheels, a rear entertainment system, and a centre camera monitoring system.
The Afeela 1’s sleek design includes Tidal Gray, Calm White, and Core Black exterior options, while the interior comes in black or grey for a premium feel.
AI & smart features
Sony’s technology expertise shines through in the Afeela 1’s features:
- Afeela Intelligent Drive – Level 2+ driver assistance with 40 sensors.
- Afeela Personal Agent – AI voice assistant for hands-free interaction.
- Media Bar – A digital front bumper displaying traffic updates and charging status.
- 5G Connectivity & Entertainment – A three-year subscription to digital content, with a paid model afterwards.
Performance & charging
- 300-mile range on a 91.0-kWh lithium-ion battery.
- NACS charging port for Tesla Supercharger compatibility.
- All-wheel drive (AWD) with dual 241-hp motors.
- Air suspension for smooth, premium driving.
Availability & reservations
- Assembled in Ohio, launching first in California.
- Signature trim arrives in 2026, while the Origin trim follows in 2027.
- Reservations open with a $200 refundable deposit on SHM’s website.
With luxury, AI integration, and advanced tech, the Afeela 1 is set to compete with Tesla, BMW, and Audi.
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