Sony Honda Mobility (SHM) has officially entered the electric vehicle (EV) market with the launch of the Afeela 1 at CES 2025.

Positioned as a high-tech luxury EV, the Afeela 1 is available in two trims:

Origin ($89,900)
Signature ($102,900) – Featuring 21-inch wheels, a rear entertainment system, and a centre camera monitoring system.

The Afeela 1’s sleek design includes Tidal Gray, Calm White, and Core Black exterior options, while the interior comes in black or grey for a premium feel.

AI & smart features

Sony’s technology expertise shines through in the Afeela 1’s features:

Afeela Intelligent Drive – Level 2+ driver assistance with 40 sensors.
Afeela Personal Agent – AI voice assistant for hands-free interaction.
Media Bar – A digital front bumper displaying traffic updates and charging status.
5G Connectivity & Entertainment – A three-year subscription to digital content, with a paid model afterwards.

Performance & charging

300-mile range on a 91.0-kWh lithium-ion battery.
NACS charging port for Tesla Supercharger compatibility.
All-wheel drive (AWD) with dual 241-hp motors.
Air suspension for smooth, premium driving.

Availability & reservations

Assembled in Ohio, launching first in California.
Signature trim arrives in 2026, while the Origin trim follows in 2027.
Reservations open with a $200 refundable deposit on SHM’s website.

With luxury, AI integration, and advanced tech, the Afeela 1 is set to compete with Tesla, BMW, and Audi.