Sony Music Entertainment (SME) Middle East has announced a significant addition to its artist roster by signing Pakistani singer and songwriter Taha G.

This partnership underscores SME's commitment to promoting diverse talent and expanding its presence in the Pakistani music scene.

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Taha G, who has released over 25 hit singles and albums in the past three years, has garnered immense popularity in Pakistan.

His music resonates with a wide audience, making him one of the country's most celebrated performers.

Under this collaboration, SME Middle East will leverage its global network and resources to support Taha G in growing its international fan base.

The goal is to introduce his unique electro-sound to new listeners worldwide.

Rami Mohsen, Managing Director of Sony Music Entertainment, Middle East, expressed excitement about the signing and said, "We look forward to supporting Taha G in growing his career further afield, giving him all the opportunities and platforms to share his fresh electro-sound with a wider audience. He is a beloved artist we are signing here in Pakistan, and we look forward to the many more that will follow as we're expanding our roster in this dynamic market."

Sharing his thoughts on this significant partnership, Taha G said, "Signing with SME marks an exciting new chapter in my musical journey, allowing me to elevate my music to a broader international audience and extend my reach across the global stage. I've found my haven at Sony Music Entertainment, and I can't wait to embark on this partnership, which is a testament to the hard work and dedication of my team and fans."

This collaboration between Taha G and Sony Music Entertainment holds promise for the further growth and recognition of Pakistani music on the global stage, and fans worldwide can look forward to enjoying Taha G's distinctive musical offerings.