Elon Musk's reign over X (formerly Twitter) is stirring up another feud, this time with socialite and businesswoman Paris Hilton.
The drama unfolded after Hilton pulled her "Be an Icon" kitchenware ads from the platform, citing concerns over its antisemitic content.
Musk took a jab at Hilton on Sunday, questioning both the effectiveness of her ad campaign and her culinary prowess. "The ad campaign wasn't super convincing tbh," Musk tweeted. "I don't think Paris cooks a lot."
Hilton, known for her iconic "That's Hot" catchphrase, has yet to respond publicly to Musk's remark.
However, she's been actively promoting her pink-hued kitchenware line on Instagram and TikTok, even hosting her own Netflix show, "Cooking with Paris".
The irony wasn't lost on many, who pointed out Musk's contradictory statements.
While he doubts Hilton's kitchen skills, he simultaneously expresses disapproval of her ad campaign's effectiveness.
Hilton's ad pull wasn't an isolated incident.
Major companies like Disney, Paramount, and NBCUniversal joined the exodus, voicing their concerns over X's tolerance for antisemitic content.
Musk, unfazed by the backlash, offered a half-hearted apology while simultaneously lashing out at advertisers, telling them to "go f--k" themselves.
"I don't want them to advertise," he declared at the New York Times DealBook Summit. "If someone is going to blackmail me with advertising or money go f--k yourself. Go. F--k. Yourself."
Despite Musk's scathing remark, Hilton seems unfazed, enthusiastically promoting her kitchenware and her culinary ambitions.
In an interview with Eater, she shared her vision for making the kitchen a fun and vibrant space. "I didn't really see any pink," she said of the existing kitchenware market.
"I just saw rusty, like, silver and boring colours. It seemed like there was something missing."