The UK government has asked major tech companies, including Apple and Google, to block access to nude and sexually explicit images on smartphones and other devices used by under-18s.
Prime Minister Sir Keir Starmer said companies must activate existing safety features or update operating systems to ensure children cannot take, send, or view explicit content on their devices.
Speaking at London Tech Week, he stressed that the challenge is solvable, stating that some of the world’s most innovative companies should be able to implement the necessary safeguards.
Possible legislation if firms do not comply
The government has warned that it will introduce legislation if companies fail to act voluntarily within three months.
The proposed laws could include fines and, in extreme cases, criminal liability for firms that do not comply.
The rules would apply to both new and existing smartphones and tablets sold in the UK. However, the measures would not affect adult users who verify their age.
Tech firms respond
In response, Google said it remains “deeply committed to protecting children online” and is working with UK partners to develop privacy-focused solutions that reduce exposure to harmful content.
Apple has already introduced age verification for UK users and provides blocking tools across its platforms, including iMessage.
The UK already enforces the Online Safety Act, regulated by Ofcom, which places legal duties on digital platforms to protect users from harmful content.
Despite these measures, child safety campaigners say stronger action is still needed to prevent grooming, sextortion, and exposure to explicit material online.
Concerns over online harm
Government figures show that 91% of online child sexual abuse reports recorded in 2024 involved self-generated content from children.
Officials also warn that the average child now views pornography by the age of 13, raising further concerns about digital exposure at a young age.
The announcement comes amid reports that the government is also considering tighter restrictions on under-16s’ access to social media platforms.
Divided reactions from campaigners
Home Secretary Shabana Mahmood said tech companies have a “moral duty” to ensure children cannot take, share, or view nude images, warning that legislation will follow if firms fail to act.
Technology Secretary Liz Kendall added that protections should be enabled by default on all devices for all children.
Child safety advocates such as the NSPCC strongly supported the move. Chief executive Chris Sherwood said “time is up for big tech” and urged rapid implementation of reforms.
However, digital rights group Big Brother Watch warned that the proposals could lead to intrusive identity checks online and may not address the root causes of online harm.
Following a national consultation, the UK is also moving closer to potential restrictions on social media use for under-16s, including possible age limits and limits on addictive platform features.
Former safeguarding minister Jess Phillips previously criticised the government for being too slow to act on child safety concerns related to explicit image sharing.
