Hyundai Nishat has taken a bold step to revive its sales figures in Pakistan’s competitive automotive market by introducing substantial price cuts on its two flagship SUV models, the Tucson and Santa Fe.

The new discounts, which range from Rs2 lac to Rs8 lac, are expected to provide significant savings for buyers, with the promotions running until December 31, 2024.

The announcement, which took effect on November 8, 2024, comes as part of Hyundai’s strategy to remain competitive in a market that is still grappling with the aftermath of a prolonged economic downturn.

According to the company, these reductions are designed to stimulate sales and clear out existing stock ahead of upcoming models, particularly as the brand seeks to recapture market share lost to other automakers.

Discount details and new pricing

The price reductions apply across all variants of the Tucson and Santa Fe models. The Tucson, one of Hyundai’s best-selling SUVs, will see a flat Rs. 2 lac reduction across all four variants.

Meanwhile, the Santa Fe Hybrid, which is a high-end offering in Hyundai's SUV lineup, will benefit from larger cuts—up to Rs. 8 lac on its top-tier variant.

Here are the revised prices following the discounts:

Hyundai Tucson

Model	Variant	Current Price (Rs.)	Promotion (Rs.)	New Price (Rs.)
Tucson	AWD Ultimate – Black Single-Tone	8,984,000	200,000	8,784,000
Tucson	AWD Ultimate – Beige Two-Tone	8,909,000	200,000	8,709,000
Tucson	FWD GLS Sport	8,280,000	200,000	8,080,000
Tucson	FWD GLS	7,315,000	200,000	7,115,000

Hyundai Santa Fe

Model	Variant	Current Price (Rs.)	Promotion (Rs.)	New Price (Rs.)
Santa Fe Hybrid	AWD Signature	14,699,000	800,000	13,899,000
Santa Fe Hybrid	FWD Smart	12,990,000	500,000	12,490,000

The price cuts vary depending on the model and variant, with the Santa Fe Hybrid’s AWD Signature variant experiencing the largest reduction of Rs. 8 lac, bringing its price down to Rs13.9 million from Rs14.7 million.

Meanwhile, the FWD Smart variant of the Santa Fe Hybrid also sees a reduction of Rs. 5 lac, lowering its price to Rs12.49 million.

For the Tucson, Hyundai has introduced a more modest price reduction of Rs. 2 lac on all four variants, with prices ranging from Rs. 7.1 million to Rs. 8.78 million, depending on the specific variant.