Amidst the ongoing inflationary pressures, Pak Suzuki, a prominent player in the Pakistani auto market, has unveiled a fresh installment plan designed to invigorate sales amidst challenging economic conditions, offering potential savings of up to Rs 800,000 for customers.
Collaborating with Metro Auto Finance, Suzuki Habib is introducing an offer that promises to enhance accessibility to the company's vehicles.
One of the key highlights of this offer is a reduced interest rate set at 18%, providing customers with the opportunity to save significantly on their purchases.
In addition to the installment plan, Pak Suzuki has introduced a series of purchase and exchange bonus offers on popular models such as Alto, Wagon R, and Swift. These initiatives are aimed at bolstering the company's sales and profitability in the face of industry-wide challenges.
The announcement comes amid Pakistan Suzuki Motors Company (PSMC) reporting significant losses, highlighting the ongoing struggles within the automotive sector. With dwindling sales, production disruptions, and high taxation, PSMC has faced considerable difficulties, culminating in a loss of Rs. 10.07 billion in 2023.
Despite the sales downturn, Pak Suzuki managed to improve its gross profit to Rs 17.27 billion, indicating progress from the previous year. However, the drop in net sales revenue to Rs 102.11 billion underscores the operational hurdles encountered by the company, exacerbated by inventory shortages and prolonged periods of non-operation.
Nevertheless, Pak Suzuki's efforts have led to a healthier profit margin of 16.91%, signaling a positive trajectory amidst the industry's challenges. The introduction of the new installment plan and bonus offers reflects the company's commitment to adapting to market dynamics and sustaining its competitiveness in the automotive sector.
