In a bid to showcase the scenic beauty of the region and bolster the soft image of Pakistan, the Pakistan Army recently organised a vibrant three-day winter festival in the picturesque Gopis area of Ghizer.

The event, attended by a diverse audience including political figures, social influencers, locals, and tourists, aimed to not only celebrate winter sports but also to promote tourism in the breathtaking northern areas.

The closing ceremony, graced by the presence of Force Commander Northern Areas and the Speaker of the Gilgit-Baltistan Assembly as chief guests, marked the culmination of a series of engaging events.

Among the highlights were the thrilling activities of skating and ice hockey, which drew enthusiastic participation from both residents and visitors.

Women and children of the area actively joined in the festivities, adding to the vibrant atmosphere of the three-day extravaganza. The event reached its grand conclusion at the famous Khalti Lake, providing a mesmerizing backdrop for the festivities.

The Winter Festival, a brainchild of the Pakistan Army, not only showcased the region's natural beauty but also sought to bolster tourism during the winter season. The initiative aligns with the broader efforts of the Pakistan Army to improve the soft image of the country, emphasizing its cultural richness and hospitality.

A spectacular display of fireworks illuminated the night sky as the festival concluded, leaving spectators in awe. The winning players of various competitions were honored with prizes, further adding to the festive spirit.

Both tourists and local residents expressed their appreciation for the joint efforts of the local government and the Pakistan Army in organizing such events. The winter festival not only provided entertainment but also served as a platform to highlight the potential of the region as a prime tourist destination during the colder months.