In a dramatic move, Rockstar Games, one of the gaming industry's juggernauts, has wiped its Instagram page clean as it gears up for the much-anticipated premiere of the Grand Theft Auto VI (GTA 6) trailer.
Fans have been eagerly awaiting the next installment in the iconic franchise, and the studio's actions suggest that the marketing machine for GTA 6 is about to kick into high gear.
It has been a decade since the release of Grand Theft Auto V and five years since Rockstar Games' last major title, Red Dead Redemption 2.
The excitement for GTA 6 reached a fever pitch in September 2022 when a massive leak unveiled over an hour of early gameplay footage. However, details were challenging to discern due to the early development stage.
Last month, it was officially confirmed that GTA 6 would finally receive its first trailer in early December, setting the stage for heightened anticipation among fans. The trailer is scheduled to drop on Tuesday, December 5th, at 9 AM ET.
To signal the impending marketing blitz, Rockstar Games took a bold step by removing thousands of Instagram posts, leaving only the announcement of the trailer date on its Instagram page.
While this move might hint at a fresh approach to social media engagement, the exact strategy remains unclear.
The gaming community expects the GTA 6 trailer to be a monumental event. The single Instagram post announcing the trailer has already garnered over 3.5 million likes, foreshadowing potential record-breaking engagement and server crashes upon the trailer's release.
Rockstar Games is renowned for offering tantalizing glimpses in its initial trailers, setting the tone, showcasing graphics and settings, and offering a preview of the main character's dialogue.
As the countdown to the GTA 6 trailer continues, gaming enthusiasts worldwide are poised for what could be a groundbreaking revelation, marking the beginning of a new era in the gaming industry.