While artificial intelligence continues to permeate various professional sectors, LinkedIn’s AI-powered writing assistant has not gained the traction its creators anticipated, according to the platform’s Chief Executive Officer, Ryan Roslansky.
In an interview with Bloomberg, Roslansky candidly admitted that LinkedIn’s AI-generated writing suggestions for polishing user posts “is not as popular as I thought it would be, quite frankly.”
He attributed the lukewarm reception to the nature of the platform itself, calling LinkedIn “your resume online,” which, he said, sets a higher bar for user-generated content.
“If you’re getting called out on X or TikTok, that’s one thing,” Roslansky remarked. “But when you’re getting called out on LinkedIn, it really impacts your ability to create economic opportunity for yourself.”
The comments shed light on a broader caution among professionals, many of whom fear that using AI to craft or enhance posts could undermine their credibility, particularly in a space where reputational stakes are high.
Despite the underwhelming response to the post-enhancing tool, LinkedIn has reported significant growth in other AI-related metrics. Roslansky noted a sixfold increase in job postings requiring AI skills over the past year, along with a twentyfold rise in users adding AI capabilities to their profiles — signalling a broader industry shift toward digital upskilling.
The CEO also revealed that he personally leverages Microsoft’s AI tool, Copilot, particularly when communicating with his own superior, Microsoft CEO Satya Nadella. “Every time, before I send him an email, I hit the Copilot button to make sure that I sound Satya-smart,” he said with a hint of humour.
Owned by Microsoft since 2016, LinkedIn has gradually integrated AI features into its platform in recent years, aiming to assist users in networking, job hunting, and content creation. However, the mixed response to some tools suggests that even as AI adoption surges, users remain discerning about where and how they employ it — especially when professional reputation is at stake.
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