The Modi govt stands accused of deploying various strategies to secure election victories, raising concerns about the integrity of India's democratic process. According to a report by Al Jazeera, the govt has launched a comprehensive social media campaign aimed at boosting its image as the nation's premier political force.

The report highlights the existence of a centralized cell within the BJP, responsible for developing daily viral messaging tactics. It alleges that this process plays a pivotal role in disseminating misleading videos and messages to sway public opinion.

Significantly, the report underscores the timing of the BJP's social media campaign, which coincided with the announcement of elections in India. Allegations suggest that the govt has exploited its access to official databases, potentially through WhatsApp messages, to enhance its electoral prospects.

Moreover, concerns are raised about the integrity of political funding, with a staggering 60% of Electoral Bond Funds established in 2017 reportedly flowing to the BJP, amounting to approximately Rs60 billion. This financial backing has fueled accusations of undue influence and raised questions about the fairness of the electoral playing field.

In a broader context, critics assert that the BJP's relentless pursuit of political dominance extends beyond mere social media manipulation. Opposition parties have reportedly faced significant challenges, with many of their leaders being jailed on corruption charges—a move perceived as an attempt to stifle dissent and weaken political rivals.

The Modi govt's aggressive use of technology as a political weapon has come under scrutiny, with allegations of leveraging digital platforms for ulterior motives. By meticulously crafting a media narrative that portrays Modi as the harbinger of India's progress, the BJP seeks to consolidate its power base and advance its political agenda.