The wait is over for Apple fans in Pakistan. The iPhone 17 series has officially launched nationwide, with Mercantile, Apple’s sole authorized distributor in Pakistan, confirming availability across its partner network.

The newly launched lineup includes four models — iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-slim iPhone Air — all PTA-approved and compatible with local networks. Buyers will not need to pay any extra charges for PTA registration.

Mercantile also confirmed that all models come with official warranty and after-sales support, ensuring peace of mind for customers purchasing through authorized channels.

PTA-approved iPhone 17 series prices in Pakistan

iPhone 17

256 GB – PKR 399,000
512 GB – PKR 482,500

iPhone 17 Pro

256 GB – PKR 520,500
512 GB – PKR 603,500
1 TB – PKR 686,500

iPhone 17 Pro Max

256 GB – PKR 565,000
512 GB – PKR 648,500
1 TB – PKR 732,000
2 TB – PKR 898,500

iPhone Air

256 GB – PKR 480,000
512 GB – PKR 563,000
1 TB – PKR 646,500

Design and performance upgrades

The iPhone 17 series continues Apple’s signature design evolution with Ceramic Shield 2 protection, USB-C ports, and IP68 water resistance across all models.

Display sizes range from 6.3 inches on the iPhone 17 and 17 Pro to 6.9 inches on the Pro Max, all supporting 1–120Hz adaptive refresh rates with a pixel density of 460 ppi.

Under the hood, the A19 Bionic chip powers the iPhone 17, while the A19 Pro chip fuels the iPhone Air and Pro variants — delivering enhanced performance, better cooling, and advanced GPU capabilities.

Camera and battery highlights

Apple has continued its focus on mobile photography and videography. The Pro models feature telephoto lenses and support for 4K video recording at up to 120fps, while all models include an 18MP front camera with Center Stage for improved selfies and video calls.

Battery life has also been improved — ranging from 27 hours on the iPhone Air to an impressive 39 hours on the iPhone 17 Pro Max. All models support fast charging and MagSafe wireless charging.

Additional features include eSIM compatibility, LiDAR sensors on Pro variants, and variable 5G connectivity optimized for Pakistan’s major networks.