Saudi Arabian Airlines popularly known as Saudia revealed its fresh brand identity and livery.

This unveiling marked a significant commitment to modernization and a deeper connection with the Saudi national identity.

In a grand event held in Jeddah , the airline's statement emphasized the symbolism behind the chosen colors and their profound connection to the Kingdom of Saudi Arabia.

Green, representing the pride and honor of the national flag, as well as the abundant generosity, culture, and hospitality of Saudi Arabia, embodied by the iconic palm tree. Blue, a symbol of the Kingdom's vast seas and endless skies, served as inspiration for future groundbreaking initiatives.

Finally, sandy brown, signifying the richness and authenticity of the homeland, celebrated its deep-rooted heritage.

Saudia also proudly introduced advancements in its guest services system, incorporating artificial intelligence into its operational processes to enhance passenger experiences.

The official presentation of Saudia's new identity took place at the airline's headquarters and was graced by the presence of dignitaries, government officials, private-sector representatives, and experts from the aviation and air transport industry.

The choice of September 30 for the launch held special significance, as it marked the anniversary of the late King Abdulaziz's historic first flight aboard a "Saudi Arabian" DC-3 aircraft from Afif to Taif.

This momentous event in the Kingdom's history was a testament to the airline's enduring legacy.

Ibrahim bin Abdulrahman Al-Omar, Director General of Saudia Group, expressed his excitement for the airline's new chapter, highlighting the airline's humble beginnings with a single aircraft and its remarkable journey to becoming a formidable fleet of more than 140 planes. Today, Saudia connects regions within the Kingdom and serves over 100 destinations across four continents, firmly establishing itself as a global aviation leader.

As Saudia embraces this new era, its fresh identity and commitment to modernization symbolize a promising future and a continued dedication to serving passengers with excellence.