In a bid to enhance tourism and promote medical tourism in Pakistan, the government is gearing up to launch an official 'tourism app.'
Special Assistant to the Prime Minister on Tourism Wasi Shah, made the announcement on the occasion of World Tourism Day, emphasizing the importance of tourism in fostering social, cultural, economic, and environmental values.
World Tourism Day, observed annually on September 27, has been celebrated since 1980 to acknowledge the pivotal role played by tourism in global development.
It commemorates the anniversary of the adoption of the United Nations World Tourism Organization (UNWTO) Statutes in 1970.
Eco-tourism and public-private partnerships
The government plans to promote eco-tourism through private-public partnerships, with a focus on areas blessed with abundant tourist attractions.
According to Wasi Shah, "Tourists visiting Pakistan will very soon have an official application providing authentic information and access to the state tourism department."
The app will be accessible to Android users through the Google Play Store, offering comprehensive information about tourist spots, transportation options, and various services.
Responding to inquiries, Wasi Shah outlined the government's commitment to nurturing the medical tourism industry.
He stated, "Governments will create a favorable environment for the growth of the medical tourism industry through the implementation of various policies." Public-private partnerships with healthcare organizations are on the horizon to jointly develop and promote medical tourism initiatives.
Tourism as economic engine
The overarching goal of these initiatives is to position tourism as a driving force behind economic growth and employment generation for Pakistan's youth in the years to come. Pakistan's diverse climatic zones and numerous untapped tourist spots are prime candidates for promotion on the global stage.
The government's emphasis on eco-tourism aligns with its commitment to environmental conservation while managing tourist destinations.
The minister also stressed the importance of media and entertainment industry involvement in promoting these sites, encouraging filmmakers and playwrights to explore and showcase more tourist destinations.
Cleanliness and responsible tourism
In addition to awareness campaigns promoting cleanliness, stakeholders are urged to ensure effective daily cleaning arrangements at tourist spots.
Wasi Shah also commended the Pakistan Tourism Development Corporation for its efforts in advancing tourism within the country.