After leaving his fans in suspense with a recent announcement, Snoop Dogg has finally disclosed the marketing strategy behind his unexpected 'quit smoking' declaration.
Last week, the hip-hop icon surprised fans with a statement declaring, "I’m giving up smoke. After much consideration with my family, I've decided to give up smoke. Please respect my privacy at this time."
The announcement left his followers puzzled with debates about whether Snoop was referring to his iconic "smoke swag" or if it was related to marijuana.
Clarifying his position, the rapper took to Instagram as he shared a new ad endorsing Solo Stove, a smokeless fire pit brand.
In a press release for the company, Snoop stated, "I love a good fire outside, but the smoke was too much. Solo Stove fixed fire and took out the smoke. They changed the game, and now I’m excited to spread the love and stay warm with my friends and family."
Fans, initially taken aback by the announcement. They flooded the comment section and hailed it as a "genius marketing ploy".
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