Caramel lovers are mourning the loss of a beloved confectionary treat as Nestlé has announced the discontinuation of its Caramac bar after over 60 years.
The decision which comes amid a decline in sales has left loyal fans heartbroken and nostalgic for the unique caramel flavour and distinctive red and yellow wrapper that once graced store shelves.
Introduced in 1959, Caramac quickly captured the hearts of consumers with its rich, buttery caramel taste and smooth texture.
Its popularity soared, and it became a staple in many households and a cherished childhood memory for generations.
Caramac didn't have cocoa in it, so it had a unique flavour and texture. It was popular for many years, but it couldn't compete with other Nestlé candy bars and other brands making similar candy bars, like Cadbury's Caramilk.
News of Caramac's impending disappearance sent shockwaves through social media as devoted fans expressed their dismay and shared fond memories of the beloved bar.
"This is absolutely devastating," lamented one fan on X while another echoed the sentiment, "I'm genuinely heartbroken. Caramac was my childhood."
Nestlé says they will focus on other brands and make new things.
A Scottish bakery is also sad to see Caramac go and is stocking up on bars.