Samsung is heading into CES 2026 at full throttle, with a packed lineup that spans TVs, gaming displays, foldables, audio gear, and AI-driven home appliances. Fresh announcements and pre-briefings suggest the tech giant is aiming to dominate headlines throughout the show.

Samsung traditionally uses CES to unveil its latest TVs and display technologies, and 2026 is no exception. However, this year’s presence appears broader and more ambitious.

In December alone, the company issued 18 press releases, many serving as early teasers for CES-bound products. Several more announcements remain under embargo, expected to roll out during the event itself.

Micro RGB TVs take center stage

One of the biggest highlights will be Samsung’s expanded Micro RGB TV lineup.

Samsung confirmed it will launch Micro RGB TVs in 55-, 65-, 75-, 85-, 100-, and 115-inch sizes in 2026. The technology is designed to deliver picture quality close to OLED, but at a potentially lower cost, using individual red, green, and blue light sources instead of traditional backlighting.

While the technology is still in its early stages, CES 2026 will be a key moment to judge how well Micro RGB performs in real-world viewing.

New gaming monitors push technical limits

Gaming displays are another CES tradition for Samsung, and this year’s Odyssey lineup raises the bar.

The company is unveiling the Odyssey 3D, billed as the world’s first 6K glasses-free 3D gaming monitor. Alongside it is the Odyssey G6, which Samsung claims is the world’s first 1,040Hz gaming monitor.

Samsung Odyssey 3D

Samsung is also expanding the Odyssey G8 range, with 6K, 5K, and OLED variants aimed at high-end gamers and creators.

Foldables offer glimpse of future

While phones are not always the main focus at CES, Samsung’s foldable roadmap is still drawing attention.

The Samsung Galaxy TriFold, the company’s first tri-folding smartphone unveiled in December, will be on display, giving many attendees their first hands-on look.

Samsung is also rumored to be developing another foldable with a wider aspect ratio, potentially in response to Apple’s expected entry into the foldable market. Although this device is unlikely to debut at CES, Samsung Display is expected to showcase advanced panel concepts hinting at what’s next.

Wireless speakers

Samsung is expanding its audio lineup with new Q-series soundbars and two new WiFi speakers: Music Studio 5 and Music Studio 7.

The Music Studio 7 features a 3.1.1-channel setup with top-firing speakers for what Samsung describes as “natural 3D immersion.” It supports hi-res audio and AI features like Dynamic Bass Control.

The smaller Music Studio 5 offers a compact design with a four-inch woofer and dual tweeters. Both speakers stand out visually, featuring a distinctive “dot design” created by renowned designer Erwan Bouroullec.

AI takes over Samsung’s CES strategy

Samsung says CES 2026 will highlight its unified AI vision across its Device eXperience (DX) division.

The company has built a large standalone exhibition space at The Wynn, promising an unrestricted showcase of its AI innovations. Samsung has described the space as a reflection of its long-term business direction and AI-driven ecosystem.

AI-powered home appliances

Samsung will also unveil a new lineup of AI-connected home appliances, including:

Bespoke AI Laundry Combo
Bespoke Samsung AirDresser
Bespoke AI WindFree Pro Air Conditioner
Bespoke AI Jet Bot Steam cleaning robot

In partnership with Google, Samsung is adding Gemini AI features to select appliances, including the Bespoke AI Refrigerator Family Hub and the Bespoke AI Wine Cellar, further expanding its smart home ecosystem.