A popular pizza place in Norwich, England, has gone to war with pineapples by charging a ridiculously high 100 pounds ($123) for a Hawaiian. They are doing this to turn people away from the controversial topping.

Lupa Pizza just added a pizza with ham and pineapple to an app that delivers food. In the description, it says, "Yeah, for 100 pounds you can have it." Add the wine to your order! "Go on, you scary thing!"

"We really do not like pineapple on pizza," said Francis Wolf, co-owner of Lupa. "We feel like it does not suit pizza at all."

So far, no one has ordered pineapple in a can, but head cook Quin Jianoran, the other co-owner, said they kept it on hand in case.

As pizza has spread around the world, new flavors from other countries have often confused and shocked Italians.

YouGov, a British polling and research business, found that more than half of Britons either love or like pineapple on pizza. Only 16% did not like it, and almost 20% hated it.

There have been comments from some well-known British people. For example, former politician Ed Balls said putting pineapple on pizza was a "appalling" idea.

Hawaiian pizza fans defended the addition on Lupa's social media, with one person writing, "Pineapple on pizza is life." Someone else said Lupa's crackdown on pineapples was "a great example of harmless marketing."

There were also different kinds of customers at the Norwich pizzeria.

40-year-old builder Simon Greaves said it was wrong to put pineapple on pizza and that people should not do it. But 14-year-old Johnny Worsley said the Hawaiian was his second favorite, after pepperoni.

"But I am not going to pay a hundred pounds for it." He said, "I do not think anyone will."