Belarussian fashion brand ZNWR stirred up both laughter and controversy with its latest collection—garments made entirely of transparent bubble wrap.
Known for its avant-garde designs, ZNWR has once again pushed the boundaries of fashion with this unusual offering.
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The bubble wrap garments, spotted by a TikTok user at the ZNWR store in Minsk’s Dana Mall, quickly went viral, amassing over 100,000 views. The collection includes a transparent dress priced at 280 Belarussian rubles ($86) and a jacket costing 380 rubles ($116).
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The garments, intended for bold fashionistas looking for a statement piece for New Year’s Eve, have sparked a huge range of reactions.
The social media user humorously showcased the outfits on TikTok, referring to the dress and jacket as “anti-stress” clothing due to the bubble wrap’s familiar popping allure. Some viewers joked about bursting the bubbles, while others questioned whether the garments were a serious fashion statement or just a playful experiment.
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Despite the skepticism, ZNWR’s bubble wrap collection is real and part of a limited-edition series—just 20 dresses and 20 jackets are available. ZNWR’s Instagram describes the collection as a way for wearers to stand out during the holiday season, offering an alternative to more traditional velvet and satin attire.
Due to the eccentric nature of the designs, ZNWR has earned comparisons to Balenciaga, often labelled the “Balenciaga of Belarus” for its willingness to create high-fashion, yet unusual and expensive, pieces.
