The southern Asian part of the globe is known for being a deeply embedded part of the culture. Pakistanis are no different, harboring an unyielding love for the beverage that has become an essential part of our daily routines.
According to a report by the Pakistan Tea Association, Pakistan is one of the largest tea-consuming countries globally, with an annual consumption exceeding 200,000 tons. Tea is not just a drink; it has become a cultural element featuring not just on the breakfast table but at suppers, get-togethers, and friendly outings, just to name a few.
The elevation of tea from a status of simple admiration to a representation of local customs has been facilitated by a number of factors. Chief amongst these are the tea brands that understand the emotions associated with this beverage. And in the diverse array of manufacturers, there is one that truly stands out.
Although it is hard to find individuals in Pakistan who are not fond of tea, it is close to impossible to find someone unfamiliar with the popular jingle from the brand Lipton, "Chai Chahiye! Konsi Janab?" This catchy phrase has transcended its role as a marketing slogan to become a staple in daily conversations. It’s common to hear friends, family, and colleagues use this line when suggesting a tea break. The jingle has woven itself into the fabric of Pakistani social interactions, demonstrating the deep connection people have with their tea.
Lipton, alongside Supreme, has played a pivotal role in highlighting the local tea culture. Lipton itself has a rich history in the country. The brand was introduced in Pakistan in 1948 and quickly became a household name. Over the decades, Lipton has continuously evolved to meet the changing tastes of Pakistanis, ensuring that each cup of tea is perfect for local palates.
Lipton Pakistan Limited is a part of Lipton Teas and Infusions, operating as an independent entity. Lipton Teas and Infusion was bought by CVC Capital Fund VIII in 2022 and has long stood as one of the market leaders in the tea category due to its constant focus on innovation and catering specifically to the Pakistani market. By sourcing high-quality tea leaves from Kenya, Lipton has not only provided Pakistanis with the finest form of their beloved beverage but has also strengthened diplomatic ties between the two countries. The tea is carefully processed and blended to match the preferences of Pakistani consumers, ensuring a consistent and delightful taste.
The impact of Lipton in Pakistan extends beyond just providing tea. The company is a significant employer, offering livelihoods to over 1,300 people directly. Additionally, Lipton collaborates with numerous vendors and suppliers, indirectly supporting the incomes of hundreds more across the country. This extensive network underscores Lipton’s commitment to contributing to Pakistan’s economy and society.
Looking ahead, Lipton Pakistan Limited is poised for a promising future. The company is dedicated to maintaining its legacy of excellence, continually adapting to the needs of its consumers. By leveraging its rich history and deep-rooted connections within the country, Lipton aims to keep serving Pakistanis with the finest tea blends, ensuring that every morning starts with a refreshing cup that energizes and inspires.
Tea, in Pakistan, is a unifying force that connects people from all walks of life. Brands like Lipton have been instrumental in cultivating a culture, signifying the emotions and bonds that come along with it, providing not only a beloved product but also contributing significantly to the nation’s socio-economic fabric. As Lipton Pakistan Limited continues its journey, it remains committed to delivering the best tea experience, fostering unity, and enhancing the daily lives of Pakistanis.
