Muhammad Imran did not take the fire seriously at first, thinking it was another small spark at Karachi Gul Plaza that would be quickly extinguished by fellow shop owners.
But smoke seeped through ducts and blackened the air in seconds. The lights went out soon after, and phone flashlights turned useless, people could no longer see their own hands, he said.
Imran, who has diabetes and has undergone heart surgery, managed only a few steps before nearly giving up. "It felt like doomsday," he said. "You couldn't see the person next to you."
The blaze would rage for nearly two days and reduce Gul Plaza, a multi-storey complex of 1,200 family-run shops selling children's clothes, toys, crockery and household goods, to ash.
So far, at least 67 people have been identified as killed, with dozens still missing and feared dead, police official Asad Ali Raza said, in the January 17 blaze, Karachi's largest in over a decade.
Imran's escape from the inferno, along with more than a dozen others who spoke to Reuters, was hampered by locked doors, poor ventilation, and crowded corridors. When they eventually got out, the survivors watched Gul Plaza crumble as rescue efforts faced delays and poor resources.
Police said the fire appeared to have started at an artificial flower shop and may have been caused by children playing with matches. They added that all but three of the 16 exits were locked, which was routine practice after 10pm.
Documents reviewed by Reuters showed Gul Plaza, located on a major artery in Karachi's historic city centre and built in the early 1980s, had violated building regulatory standards for over a decade, with authorities warning the situation was dire in the last review two years ago.
Gul Plaza's management did not respond to repeated requests for comment.
Long paper trail
Records from the provincial Sindh Building Control Authority showed court cases filed over Gul Plaza's lack of safety compliance in 1992, 2015 and 2021, as well as records of unauthorised construction.
The files reviewed by Reuters do not detail the outcomes of those cases, including whether fines were imposed or whether violations were fully remedied. SBCA did not respond to queries on enforcement action taken.
A Nov 27, 2023, survey by the fire department, covering more than 40 commercial buildings in the area, cited inadequate firefighting equipment, blocked escape routes, faulty alarms, poor emergency lighting and a lack of fire safety training for occupants and staff.
A follow-up audit by the fire department in January 2024 placed Gul Plaza among buildings that failed to meet regulations, with inspectors marking key safety categories, including access to firefighting equipment, alarm systems and electrical wiring conditions, as "unsatisfactory".
Separately, documents describing inspections by Karachi’s Urban Search and Rescue teams in late 2023 and early 2024 that were reviewed by Reuters also showed Gul Plaza was among several markets and commercial buildings flagged for deficiencies in one or more fire safety categories.
'People were panicking'
"Young boys were crying. People were panicking," Imran said, when they were confronted by locked exits.
Others smashed doors and locks as they moved through the darkness, holding hands and forming human chains to avoid getting lost.
With no way down, they ran to the roof, where 70 people, including families and children, were trapped for nearly an hour, survivors said. The smoke was even worse there, funnelled upward by the building's design, making it impossible to see even the neighbouring buildings.
Then the wind changed.
A sudden gust pushed the smoke aside, revealing Rimpa Plaza next door. Young men crossed first, found a broken ladder and began ferrying people across one by one.
"I was the last to leave. I wanted to make sure everyone was safe," Imran said. An ambulance from the Edhi Foundation charity was waiting on the other side.
Watched it burn
Many survivors said the response by the fire brigade was delayed and inadequate. Imran and other shop owners said they had escaped from the building and watched Gul Plaza turn into a molten inferno as the first firefighters arrived.
The first emergency call came at 10:26pm from a teenager, with two fire vehicles reaching the site within 10 minutes and classifying the blaze as a Grade 3 fire, "the highest category for an urban area", said a provincial government spokesperson, Sukhdev Assardas Hemnani.
A citywide emergency was declared by 10:45pm, triggering the mobilisation of resources from across Karachi, he said.
Shopkeepers said the first engine soon ran out of water and left to refill, but Hemnani said those allegations were inaccurate.
Firefighters used "water, foam, chemicals and sand", he said, adding the blaze was difficult to control because the building contained more than 50 gas cylinders and flammable material such as perfumes, generator fuel and car batteries.
Many of the shops were stocked to the brim because of the holy month of Ramazan in February-March.
The first fire truck was not delayed, Hemnani said, but later arrivals were slowed by heavy traffic on a busy Saturday night and a crowd of over 3,000 people that had gathered outside the mall.
The fire department did not respond to requests for comment.
'No longer among us'
Survivors said many of the missing were shop employees and traders who tried to help others escape — or went back inside looking for family members.
Abdul Ghaffar, a toy store employee who had worked in Gul Plaza for two decades, said one of his cousins was among those still unaccounted for after helping others flee.
His cousin's mobile phone voice message, in which he can be heard apologising to his family, was circulated widely on social media.
"He was helping people escape," Ghaffar said. "That's how he died." Three other relatives remain missing, he said, with the family still waiting for identification through DNA testing.
Several shopkeepers said the losses have scarred the market's tightly knit community.
"All of this keeps replaying in front of my eyes. People we saw daily are no longer among us. God was kind to us — our lives were saved — but I still cannot understand what kind of fire this was," said Imran.
