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Notice issued to top Pakistani online shopping website for deceptive marketing

February 7, 2017
 
Notice issued to top Pakistani online shopping website for deceptive marketing

online-shopping

ISLAMABAD: The Competition Commission of Pakistan (CCP) Tuesday issued a show cause notice to an online shopping platform, `Kaymu.pk’, for deceptive marketing practices.

The notice was issued with regard to the resolution of disputes between buyers and sellers, return policy, payment and shipping methods, and vague terms and conditions thus deceiving consumers in violation of Section 10 of the Competition Act, 2010, a CCP statement said.

The CCP conducted an enquiry upon receiving a complaint from a Pakistani citizen alleging that a renowned platform for online shopping in Pakistan, `Kaymu.pk,’ is involved in deceptive marketing practices by committing different violations.

According to the complainant, the online shopping website guarantees a safe and highly cooperative platform for buyers and sellers. However, in contrast to the stated facts on `Kaymu.pk,’ it rather allows  the sellers to commit fraud and mislead customers with regard to the services provided while placing an order as well as in after sale services.

After analysing the facts, the enquiry report found `Kaymu.pk’ of deceiving its customers via self-contradictory information provided on the website and by omission of fair warnings with regard to the sellers’ return policy.

Moreover, as against the stated claims, the website fails to act as a true mediator by absolving itself from confirming the reliability of the sellers on its website, it was noted.

The enquiry also found that `Kaymu.pk’ claims to offer multiple delivery  and shipping options to the customers. However, in reality, those options are not available to the consumers.

The enquiry report concluded that `Kaymu.pk’ is, prima facie, involved in disseminating false and misleading information to the
customers, which is also  capable of harming the business interest of other competitors in the business of online shopping, thus violating Section 10 of the Competition Act.

The CCP said its Office of Fair Trade (OFT) is vigilant to the marketing practices of all businesses to prevent deceptive marketing in order to protect the consumers from financial losses.

With the rise in volume of e-commerce activity in Pakistan, the CCP is particularly focused to guard the interests of consumers and genuine sellers from deceptive marketing practices.

Complaints can be filed with CCP at complaints@cc.gov.pk. – APP

 
 
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