It’s 7am and you are warm and cozy in your bed. And suddenly you feel buzzing tremors, which turn into vibrating thunder in the darkness. The piercing sound of the alarm eventually wakes you up from your slumber.
The wretched alarm tone is the most annoying sound ever for some people. The presence of the torturous recurring wake-up jingle in the iPhone’s new advert has made many people angry.
People have been criticizing the ad online, with one Twitter user writing: “Can’t stand that iPhone 11 advert. Why does it have to play the horrible alarm tone? Makes my soul shiver.”
While others said the ad gives them anxiety and heart palpitations.
I actually HATE the iPhone 11 advert where it starts with the iPhone alarm tone. Gives me a mini heart attack and ptsd every time 😫😫😫
— B✨ (@bethanyellennx) November 13, 2019
the iPhone 11 ad starting with the alarm sound is haunting
— Kate (@katefowlerx) November 15, 2019
Is that iphone 11 ad really necessary with the alarm going off at the start proper anxiety everytime it comes on am filing a complaint
— Aoife🌹 (@aoife__d) November 22, 2019
why is there an iphone 11 ad that begins by playing the default apple alarm sound that literally everyone hates like who approved that
— sydney 🏹 (@higherfurther) November 23, 2019
Watch the video for yourself.
Psychologist Jason O’Callaghan explained to UNILAD that iPhone owners have conditioned themselves with the alarm tone. “Now that it’s entering our relaxation time, out with the morning routine, it’s causing a negative reaction,” Callaghan said.
While people have been bashing Apple for making them watch the annoying the ad, we doubt the company will remove it.
YouTube comments for the video were also turned off.