Netflix won’t be a part of Apple’s upcoming video service

Photo: AFP

Netflix Inc. Chief Executive Officer Reed Hastings has confirmed that the company won’t be a part of Apple Inc.’s new streaming platform.

The streaming service’s shows and movies will not be available on Apple’s service

“Apple’s a great company. We want to have people watch our shows on our services,” said Hastings according to Recode. “We have chosen not to integrate with their service.”

Related: Streaming wars heat up as rivals queue up to challenge Netflix

Apple plans to introduce a video-streaming service on March 25, opening up a new battlefront for the tech industry and Hollywood. The idea is to combine original content with programming from partners, including HBO and Starz.

Apple will allow customers to sign up for subscriptions to third-party services.

Apple’s video hub will be similar to what Amazon offers through its Prime Video app. Amazon provides original TV shows along with options to subscribe to premium content through a Channels feature.

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