Instagram is going after fake followers and paid-for likes to restore trust among its users and advertisers.
The platform will be removing fake likes, follows and comments from accounts which are using third-party apps to boost popularity, reported Techcrunch.
“Recently, we’ve seen accounts use third-party apps to artificially grow their audience,” read a statement released by Instagram. “People come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity.”
Instagram has warned users to cut ties with these apps and change their passwords. There are a lot of accounts involved in a spamming activity; from leaving ‘spam’ comments to follow and then unfollow people in the hope to grow their audience.
The social media platform doesn’t want users to share their login details with other companies either to protect their accounts.
Since 2014, Instagram has been removing fake accounts but this is the first time it will start cracking down against fake likes and followers.
If you see anyone’s followers drop drastically, know that they were fake.