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Posts tagged "rebranding"

By dropping Donuts from its name, Dunkin’ leaves a hole in the heart of doughnut lovers

We are now on a first-name basis with America, said an official at the company

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September 26, 2018


China's Huawei takes rebranding bid to telecoms fair

SINGAPORE: China's Huawei Technologies is taking a campaign to transform itself into a global brand and leading smartphone maker to a major telecoms fair which opened in Singapore this week. The Chinese tech behemoth is the biggest exhibitor at the four-day CommunicAsia expo which it sees as a launchpad for its ambition to challenge Apple…

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June 20, 2012

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