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Google apologizes to ad clients for YouTube content fiasco

Google apologized on Monday for allowing ads to appear alongside offensive videos on YouTube as more high-profile firms such as Marks & Spencer (MKS.L) and HSBC (HSBA.L) pulled advertising for British markets from Google sites.

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Effective mechanism in place to check obscene, immoral content: minister

ISLAMABAD: Minister of State for Information, Broadcasting and National Heritage, Marriyum Aurengzeb on Monday assured the Senate of an effective monitoring mechanism at Pakistan Electronic Media regulatory Authority (Pemra) to check obscene, sectarian and immoral content. Winding up discussion on a motion regarding content management by Pemra, the minister said she will personally review the…

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Facebook underreported iPhone traffic for some publishers

Facebook Inc (FB.O) said it had underreported the number of views on iPhone of content published by some publishers using its Instant Articles platform between Sept. 20 and Nov. 30.

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Trump ready to roll out big money for campaign ads

WASHINGTON: Republican White House frontrunner Donald Trump said Tuesday he will start spending millions of dollars in hard-hitting campaign advertising in the run-up to the first votes in the 2016 presidential race. Trump, a billionaire real estate tycoon who is self-funding his campaign, has spent virtually no money in political television ads. But that is…

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Google adding 'buy' buttons to mobile search ads

SAN FRANSISCO: Google is looking to make it easier for people to shop while using its website, launching a trial run of a feature allowing smartphone users make online purchases from their search results. The introduction of 'Purchases on Google' comes as Facebook, and Pinterest also try to make it easier for people to shop…

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Samsung, Marvel use virtual reality for 'Avenger' movie ads

LOS ANGELES: Samsung and Walt Disney's Marvel introduced a marketing campaign that for the first time promotes a movie using short virtual reality films. The ad campaign, launched last week for the movie “Avengers: Age of Ultron,” employs technology that immerses a user in a 3D world and makes them feel as if they are…

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Facebook's Instagram rolls out new 'carousel' ads

SAN FRANCISCO: Instagram will let brand marketers showcase more images on its photo-sharing smartphone app, the Facebook-owned service’s latest move to expand its money-making advertising features. The new “carousel ads” feature will let brands post multiple images, which users can scroll through by swiping their finger across the phone’s screen. The idea, according to a…

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Mexico restricts soft drink ads to fight obesity

MEXICO CITY: Mexico said Tuesday it will restrict TV ads for soft drinks, snacks and other high-calorie foods in a bid to tackle rampant obesity. With immediate effect, such ads will be banned from open air and cable TV from 2:30pm to 9:30pm during the week and from 7:00am to 7:30pm at weekends. Ads in…

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Yahoo says some ads on its European sites spread malware

CALIFORNIA: ome advertisements on Yahoo Inc's European websites last week spread malicious software, Yahoo said on Sunday, potentially infecting thousands of users.On Friday, Fox-IT, a Delft, Netherlands-based computer security firm, wrote in a blog that attackers had inserted malicious ads.In statement on Sunday, a Yahoo spokesman, said: “On Friday, January 3 on our European sites,…

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Twitter introduces self-serve ads outside U.S.

SAN FRANCISCO: Twitter Inc said it would introduce self-serve ads for small- and medium-sized businesses in three countries outside the United States, marking one of its first moves to expand revenue as a publicly listed company.Businesses in the United Kingdom, Ireland and Canada will be able to buy “promoted” ads that can be shown to…

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Facebook to show users less unwanted ads in newsfeed

SAN FRANCISCO: Facebook newsfeeds will contain fewer ads for products or services that users are not interested in, Facebook Inc has said, announcing changes in advertising policy.It was the Web company's latest effort to refine the newsfeed ads that have become more important to its business.”When deciding which ad to show to which groups of…

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Facebook to pull ads from pages with sex, violence

SAN FRANCISCO: Facebook Inc. said it will no longer allow ads to appear on pages with sexual or violent content, as the online social network moves to appease marketers being associated with objectionable material.The moves come a month after several businesses pulled their ads from Facebook amid reports of pages on Facebook that promoted violence…

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US regulator tells Web search firms to label ads better

SAN FRANCISCO: US regulators warned leading Internet firms including Google Inc. to better identify paid ads in search results, particularly as new technology such as mobile services and voice-based online services become more common.The US Federal Trade Commission has said it had sent letters to 24 Internet search companies, including giants Google, Microsoft Corp and…

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PM takes notice of congratulatory ads on govt expenses

Staff ReportISLAMABAD: Prime Minister Mian Muhammad Nawaz Sharif has barred ministries and autonomous bodies from issuing congratulatory advertisements on government expenses, SAMAA reported.Source said the government has issue show-case notices to President National Bank of Pakistan (NBP) and Inspector General Motorway for publishing congratulatory advertisements over Nawaz Sharif’s election as PM.In an order issued from…

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LinkedIn to test smartphone ads in new mobile apps

SAN FRANCISCO: LinkedIn Corp introduced revamped mobile apps that give greater prominence to the stream of information shared by members of the professional social network and will for the first time allow the company to show ads to smartphone users.LinkedIn will begin showing advertisements within the mobile app's news stream as part of a “small…

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Media commission recommends ECP cell to oversee political ads

Staff ReportISLAMABAD: The media commission headed by Justice (retd.) Nasir Aslam Zahid has submitted a preliminary report in the Supreme Court of Pakistan (SCP). The commission has recommended the Election Commission of Pakistan (ECP) to set up a special to ensure fair distribution of political advisements. The report said that transparent distribution of government advertisements…

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ECP demands details of Political parties’ ads, payments up to March 17

Staff ReportISLAMABAD: The Election Commission of Pakistan has demanded details of political parties’ advertisements and payments up to March 17 from the Federal Information Ministry, SAMAA reported on Thursday.The ECP has instructed the Information Ministry, PEMRA, TV channels and newspapers to submit all details of political parties’ advertisements and payments up to March 17.The polls’…

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“Shameful” sexist Ford car ads spark outrage in India

MUMBAI: A series of car ads, including one showing women bound and gagged in the trunk of a Ford driven by former Italian Prime Minister Silvio Berlusconi, has prompted Internet outrage in India and prompted an apology from Ford India.The ads came just days after India approved a tougher new law to punish sex crimes,…

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As world of gadgets grows, online industry tunes in to video ads

SAN FRANCISCO: Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalize on consumers' changing viewing habits and tap a $70 billion television market.The ever-expanding array of gadgets that display online video, from tablets to Internet-connected TVs and DVD players,…

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ECP rejects PML-Q allegations, imposes ban on publicity through government ads

Staff ReportISLAMABAD: Election Commission of Pakistan has rejected PML-Q allegations and imposed ban on publicity through government advertisements, SAMAA reports.According to an ECP statement issued on Friday, the ECP is a neutral institute and not representative of any party included PML-N. The Chief Election Commissioner and all four provincial election commissioners had been appointed with…

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Instagram says no plans to put user photos in ads

SAN FRANCISCOl Instagram, the popular photo-sharing service owned by Facebook Inc, said on Tuesday it has “no plans” to incorporate user photos into ads in response to a growing public outcry over new privacy policies unveiled this week.Instagram Chief Executive Kevin Systrom said in a blog post that users had incorrectly interpreted Instagram's revised terms…

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