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PCB receives apology on PSL live-streaming controversy

SAMAA | - Posted: May 30, 2020 | Last Updated: 1 month ago
Posted: May 30, 2020 | Last Updated: 1 month ago
PCB receives apology on PSL live-streaming controversy

Photo Courtesy: PSL

The Pakistan Cricket Board stated that it has received an apology over the controversy surrounding the live streaming of the Pakistan Super League (PSL).

“Techfront International FZE today reiterated its regrets to the PCB and sought an amicable resolution to an outstanding dispute between the parties,” the cricket board stated in a press release.

“Techfront International FZE acknowledges it was not proactive in obtaining prior permission from the PCB in respect of specific sublicensing and in that process it was not aligned to the spirit and provisions of the Rights Agreement with PCB with regard to PSL 5’s live-streaming rights.”

The company stated that it extends its regrets and apologise to the PCB and looks forward to sympathetic consideration in the matter.

The PCB said it appreciates the apology and detailed explanation of the matter. “At its own end the PCB shall put in place more stringent measures to ensure extra vigilance; enhancement of internal monitoring processes and procedures; continual issuance of clear guidelines to our partners so there is a better understanding of the dos and the don’ts.”

The cricket board, in a press release in March, stated that it had rejected the assertion that it entered or allowed any of its commercial partners to enter into any contract or agreement for betting rights with any entity whatsoever.

“The facts are that PSL’s live-streaming rights outside Pakistan were granted pursuant to an international tender to an international company for three PSL editions from 2019 to 2021. The global media rights partner, without following the due approval process, awarded the live-streaming rights to a betting company,” the PCB stated.

The institution further mentioned they contacted the media rights partner when they took notice of the situation.

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Pakistan, PCB, PSL, Pakistan Super League, Pakistan Cricket Board, PSL live-streaming, betting, Techfront International FZE
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