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Zameen’s parent group EMPG acquires Kaidee, top online marketplace in Thailand

The transaction was closed in February

SAMAA | - Posted: Apr 23, 2020 | Last Updated: 2 years ago
Posted: Apr 23, 2020 | Last Updated: 2 years ago

EMPG, the parent company of Pakistan’s top property portal and the leading online property portal group in the MENA and South Asia regions, has announced that it has acquired Thailand’s largest online marketplace Kaidee.

The transaction was closed in February 2020. The transaction value was not disclosed.

EMPG owns and operates Zameen in Pakistan, Bayut in the GCC, Bproperty in Bangladesh and Mubawab in Morocco and Tunisia. Headquartered in Bangkok, Kaidee was founded in 2011 and quickly rose to become the leading online marketplace in Thailand, a Southeast Asian nation of nearly 70 million people. The portal boasts a strong brand and sizeable traffic figures, and features more than 30 different categories of goods and services.

EMPG CEO Imran Ali Khan said the group’s approach to online marketplaces is very consumer-driven and localized.

“Thailand is one of the most exciting, dynamic markets in Southeast Asia, and its real estate and auto verticals are some of the largest in the region,” said Imran. “Kaidee has a rich history in Thailand and has built a very strong brand on the back of extraordinary focus on technology and connecting consumers, and we look forward to investing significant resources to take the business to the next level,” he added.

EMPG Co-founder and CEO Zeeshan Ali Khan welcomed Kaidee into the group.

“EMPG is a quickly growing family, and we are happy to see Thailand’s top marketplace join its ranks,” said Zeeshan. “This acquisition comes with a number of opportunities to learn and grow for both parties, and capitalizing on them is going to be very important. We look forward to stepping into the broader marketplace dynamic, and in turn hope to impart significant experience on the real estate vertical side,” he added.

Kaidee’s CEO Tiwa York welcomed EMPG. “EMPG is at the forefront of the global online marketplace industry and has grown to prominence given its focus on providing localized solutions to each market in which it operates. This acquisition will allow Kaidee to accelerate its plans to provide market-leading solutions to Thailand across all of our verticals,” said York.

After the conclusion of the deal, Imran Ali Khan and the group’s senior executive Mark Nosworthy have joined the Kaidee Board of Directors.

About EMPG

EMPG owns and operates property verticals and online marketplaces in emerging markets. The group’s flagship ventures are Zameen in Pakistan, Bayut in the UAE, Saudi Arabia and Jordan, Bproperty in Bangladesh, and Mubawab in North Africa.

The group invests heavily in tech and R&D, with dedicated tech centres in Romania, Spain, and Pakistan. EMPG is present in more than 50 cities across these geographies, with 4,500+ employees.

The group replaces traditional processes in emerging markets by introducing solutions that make the online marketplace experience faster, easier, and simpler. The group’s hallmark is localized platforms tailored to the particular needs of each of its markets.

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