McDonald’s Pakistan and Pakistan International Airlines inked a Memorandum of Understanding to put together a special offer for the passengers of the national carrier in a ceremony held at McDonald’s Airport branch in Karachi on Tuesday.
As part of the agreement, McDonald’s will be branding the boarding passes with its special offer that will be valid on all nationwide restaurants for PIA passengers. PIA has over six million passengers, including local and international flyers. To propel things further, both brands are looking to explore multiple collaborative opportunities, such as serving McCafe coffee during all PIA flights and at various airport lounges.
McDonald’s Pakistan Chief Operations, Marketing, Development and Supply Chain Officer Jamil Mughal and PIA President and CEO Air Marshal Arshad Malik attended the ceremony.
“The collaboration between McDonald’s and PIA is a perfect coupling. With this, we are proud to have joined hands with the national carrier and take the experience of travelling to even greater heights,” said Mughal.
Air Marshall Malik said the collaboration is a great opportunity for both brands to come together for the combined benefit of customers and improvement in value chain.