By: Khurram Zia Khan
World has become a true global village. Rituals and festivals happening in one part of the world are followed and adopted by people living in other parts of the world. Valentine’s Day, Mothers’ day, fathers’ day and few other festivals in Pakistan are celebrated with more fervor than some of our own religious and cultural festivals. Some people are so fond of Valentine’s Day that they want to keep their marriage on this particular day. It is because of public’s passion and love of Valentine’s Day that rates of rose flowers go on hike.
Last year a new festival ‘Black Friday’ got added to our calendar of events.
Black Friday, the day following Thanksgiving Day, is celebrated every year on the fourth Thursday of November. Since 1932, it has been regarded as the beginning of the Christmas shopping season in the USA where most major retailers open very early (and more recently during overnight hours) and offer promotional sales.
Black Friday is now expanding itself to many other countries of the globe including Canada, India, Mexico, Peru etc. Pakistan is one of the recent entrants in this list where Black Friday is celebrated garnering attention of shopaholics and creating and ultimate frenzy amongst them.
Pakistan is a consumer society where people like to spend beyond their means on buying branded items and on eating from international food chains. It is due to our national spending habits that more and more national and international brands are entering into Pakistan.
It is a pity that shopkeepers’ in Pakistan offer huge discounts on Black Friday, but no discount is offered to people of country during their own festivals like Eid. Black Friday is regarded as start of shopping season for Christmas. Hope shopkeepers in Pakistan also start a local festival similar to this, prior to Eid so more and more people can buy stuff for themselves and their families in less budget.
Shopkeepers’ in our country are very shrewd. They want to fleece people on Eid as they are well aware that everyone will go beyond his/her buying capacity to buy new clothes and other stuff for Eid while in off season when shopping is generally low, they attract people by offering discounts and if that discount activity has any international connection then public’s attraction towards that activity goes very high.
During last year’s ‘Black Friday’, we saw some real fun in Pakistan when many ladies were caught on camera fighting and snatching stuff from each other. Black Friday globally has a history of violence and chaos but it was the first incident that we saw ladies fighting and snatching stuff from each other during a shopping spree.
This year ‘Black Friday’ will fall on 25th November. Brands and many outlets are gearing up to be part of this imported festival by offering huge discounts to attract customers. I am again expecting gate crashing by our female customers on this day.
This year more buzz is created about this activity and more people are expected to buy stuff on this day, I am expecting more public rush at various outlets which may lead to more brawl and chaos. In this scenario my sincere advice to intended shoppers on Black Friday is to resort to online shopping. In changing scenario when smartphone with high speed internet connection is available to everyone, online shopping is more convenient and hassle free. Various E-commerce portals like Yavyo.com are available for online shopping. They are offering wide variety of products in huge discounts and are responsible for delivering your purchased item to your home. Buyers reserve the right to return product if he is not satisfied with it.
We can save lot of fuel and avoid traffic jams in and around shopping malls by resorting to online shopping. I humbly request female fraternity of Pakistan to head my advice and resort to online shopping if they intend to shop on the upcoming ‘Black Friday.’