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American spy agency CIA changes logo, website

Likened to millennial pop-up shop, music broadcasting platform Boiler Room

SAMAA | - Posted: Jan 6, 2021 | Last Updated: 7 months ago
Posted: Jan 6, 2021 | Last Updated: 7 months ago

A man crosses the Central Intelligence Agency (CIA) logo in the lobby of CIA Headquarters in Langley, Virginia, on August 14, 2008. AFP PHOTO/SAUL LOEB

The Central Intelligence Agency has redesigned its website and revealed a new logo in an attempt to attract more diverse employees.

The agency is America’s international intelligence gathering organisation. It has a history of being male-dominated, but the current CIA director is a woman.

CIA Director Gina Haspel recently told Associated Press that she hopes the new website gives people a sense of the “dynamic environment that awaits them here”.

“We’ve come a long way since I applied by simply mailing a letter marked ‘CIA, Washington, DC’,” she added.

The new black-and-white circular logo depicts the CIA and the Central Intelligence Agency against an array of parallel and intertwined lines. The agency’s eagle-based emblem remains unchanged.

“We are the Nation’s first line of defense,” reads a message on its website, alongside a rotating series of images of diverse individuals.

But the rebranding effort has sparked several memes on social media. Below are some reactions:

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CIA, US, trolled, memes, redesigning, logo, diversity,

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