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Hyundai Nishat unveils the Santa Fe and Grand Starex in Pakistan

Pakistan's first digital car showroom opens in Lahore

SAMAA | - Posted: Feb 23, 2019 | Last Updated: 3 years ago
Posted: Feb 23, 2019 | Last Updated: 3 years ago

Pakistan's first digital car showroom opens in Lahore

The fourth-generation Santa Fe. Photo: AFP

Hyundai Nishat unveiled a sport utility vehicle (SUV) – Santa Fe – at the launch of Pakistan’s first digital car showroom in Lahore’s Emporium Mall on Saturday.

The South Korean automaker posted a video on its official Facebook page showcasing the classy car to announce the opening of the digital showroom. In another video, the launch was streamed live.

“Hyundai Nishat has embarked on a journey of change in the automotive industry of Pakistan,” the host said. She said the new car aims to provide a new experience to its users.

Saudi Arabia, England, South Africa and Russia also have digital car showrooms setup by Hyundai.

Related: Hyundai to assemble cars in Pakistan

Roy Lee, the sales manager of Hyundai Motor Company, said that the new facility is an expression of the company’s strong will to add value for customers. He talked about the company’s growth since its inception. “Pakistan is one of the [company’s] most important markets in this region,” he said. “I am positive that this partnership with Pakistan will change the automotive game in the industry.”

The ribbon cutting ceremony at Emporium Mall in Lahore. Photo: Courtesy Hyundai Pakistan/ Facebook

Hyundai Nishat Motors Private Limited Chief operating Officer Tatsuya Sato said, “This is just the first milestone in providing our customers a fast track experience.” He said the store had a unique concept and wasn’t the same as your conventional dealership store. It will use modern IT technology to allow customers to experience a product before buying it, he said.

Mr and Ms Mian Mohammad Mansha of the Nishat Group, Millat Group Chairperson Sikander Mustafa Khan and dignitaries from the Hyundai Motor Company were among those who attended the launch ceremony.

A quick service shop was also opened in the basement of the mall. The Hyundai City Store is now open to the public in Emporium Mall, Lahore

Related: Pakistan getting ready to welcome five large auto companies 

After the speeches, the Santa Fe and the Grand Starex – a 12-seat light commercial vehicle for commuters – were finally unveiled.

What are the features of the cars?

Both vehicles come with a 2.4 litre theta gasoline engine that produces 175 horsepower and 225 newton-metre of torque.

The Grand Starex. Photo: Courtesy Hyundai Pakistan/ Facebook

Some of the features of the Santa Fe include six-speed automatic transmission, a panoramic sunroof and a seven-inch infotainment system supporting Android and Apple devices. Meanwhile, the Grand Starex is a 12-seater that provides premium comfort and convenience. The company has yet to reveal the price and other features of the two vehicles.

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  1. Mujahid  February 23, 2019 11:30 pm/ Reply

    1000 CC kb tk launch hogi

  2. Wahid baaz  February 24, 2019 4:08 pm/ Reply

    Before Pakistan brings in fancy cars, please sort out your speed breakers. They should not be higher than 3 to maybe 4 inches at centre. This is to stop any low level cars getting damaged by them.
    For crying out loud this is not rocket science.

  3. Mian  February 25, 2019 5:00 am/ Reply

    Santa Fe is priced between 25-35000$ in USA depending on models

  4. Mudassar Ali  February 25, 2019 9:35 am/ Reply

    Dear sir santro or other 1000 cc cars kb launching ho gee

  5. Mudassar Ali  February 25, 2019 9:38 am/ Reply

    1000 cc kb tk launching

  6. A.JABBAR  February 25, 2019 10:51 pm/ Reply

    Speed breakers is not correct,These are car breakers and no one realize this problem. If you have free cement and sand with some stones so you can make a everything breaker wherever you wish.For god sake do something at govt level to stop this bad practice of making odd sized breakers every where. one suggestion is to make small sized speed breaker three to four in no one after the other.JAZZAKALLAH

  7. Nouman  February 26, 2019 2:19 pm/ Reply

    Priced @ 89900 AED in Dubai. How came they launched in Pakistan @ Rs 185 million? Its doesn’t make any business sense whilst enticing customer for a new entrant. Hyundai should re visit the pricing strategy.

  8. abdul moiz  February 27, 2019 6:29 pm/ Reply

    Hyundai Grand Starex is really good car Hyundai has launched but it is too expensive I don’t think anyone will buy this car especially in Pakistan they should launch cheap cars in starting.

  9. Anonymous  September 9, 2021 11:17 am/ Reply

    The Hyundai Santa Fe should be less pricey. Its too expensive.

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