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Uber Pakistan taunts Careem over ‘Rishta Aunty’ service

KARACHI: Careem’s Rishta aunty has certainly earned flak from its rival competitor Uber Pakistan, who attacked the application based taxi service with a witty post on social media.  Trust competition to follow your every move and one slip could pave the way for them to take you head on. Which is exactly what Uber Pakistan...

SAMAA | - Posted: Jul 20, 2017 | Last Updated: 4 years ago
SAMAA |
Posted: Jul 20, 2017 | Last Updated: 4 years ago

rishta

KARACHI: Careem’s Rishta aunty has certainly earned flak from its rival competitor Uber Pakistan, who attacked the application based taxi service with a witty post on social media. 

Trust competition to follow your every move and one slip could pave the way for them to take you head on. Which is exactly what Uber Pakistan did when Careem introduced its Rishta Aunty service.

Under the Rishta Aunty service, passengers can share a ride with a Rishta Aunty when they call a Careem ride. The matchmaking woman will then get in touch with the passenger later on and share details of any potential match with him/her after taking the passenger’s relevant details.

The scheme did become the butt of sarcasm, criticism and jokes on Twitter. Uber Pakistan also joined in the fun with a witty post.

While Careem tends to present the idea as a relief and convenience for millions of people in Pakistan looking for suitable matches, Uber Pakistan portrayed it as a hassle to share a ride with an elderly female matchmaker.

Who knows whether Careem will actually respond to this jibe on social media or not. We’ll have to wait it out to see whether Careem’s Rishta Aunty service strikes a chord (or match) with passengers or not.

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