— Tooba Syed (@Tooba_Sd) May 25, 2017
Embarrassed & ashamed of the fact that I'm wearing #Khaadi rn while learning about the horrible working conditions at their factories.
— h (@HaadeaP) May 25, 2017
— oye maraaa (@Mara_ness) May 26, 2017
The PR Guru did more damage to #Khaadi by deciding to get #ISupportKhaadi trending than what Khaadi did to itself earlier.
— Aisha (@HariMirchein) May 29, 2017
Was never a fan, now no reason left to even waste my time going there. Atleast pay your workers when you make profits in millions.#Khaadi
— Farwa (@la_pensee_) May 27, 2017
@_Khaadi you should be ashamed of yourself for illegally firing #Khaadi workers that is totally a violation of labour laws! #ShameOnKhaadi https://t.co/P8psPV9lL8
— Salman Khan (@ImGreenGuru) May 25, 2017
— SRK | کشمیر 🍁🍁🍁 (@sajid_razzaqkkr) May 30, 2017
"Khaadi has viewed with concern the discussion on social media in recent days emanating from certain false news that have been spread and which seek to damage our reputation. Initially, our viewpoint was not to respond to what is nothing but malicious and libelous content, but we now feel we owe it to our patrons to clarify the matter. We therefore categorically confirm that Khaadi has NOT terminated 32 of its employees.
"Another malicious story being spread and linked to the above is of the apparent attempted suicide of a young female worker. Why anyone should spread this outright lie is beyond understanding, but this just goes to show how some vested interests will stop at nothing to premeditatedly plan to try and cause reputational harm to Khaadi, and we intend to get to the bottom of this conspiracy.
"Khaadi is a responsible corporate citizen. As a brand, we have endeavoured to maintain and adhere to the highest standards in all operations-which also includes following best practices with regard to our biggest assets, our employees. Our products are sourced through an array of third party suppliers. Khaadi has always endeavoured to promote our culture and heritage, and promote a positive image of Pakistan internationally, and will continue to do so.
"Finally, we appeal to all to please do not share or spread news that is pure hearsay, or base your comments on speculative news, no matter shared by who, without fully knowing the facts yourself. We request this not only in the case of Khaadi, but as a general principle of social media engagement, as false rumours tend to escalate and can be quite damaging for others, whether it be brands or innocent people," read the statement.