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What has Careem done now?

December 9, 2016
 
What has Careem done now?

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By: Noman Naushad Lalani

Dubai based multinational transportation network company CAREEM, on Wednesday, has introduced women drivers in Pakistan. They will be picking both, male and female passengers.

It is presently functioning in Karachi, Lahore and Islamabad but its services will be stretched to about six cities in Pakistan. Cofounder at Careem, Mudassir Sheikh said, however, the names of urban areas in which Careem will dispatch its administrations are yet to be exposed.

Careem has a bigger piece of the pie than Uber in a large portion of the 32 urban communities in the Middle East, North Africa and Pakistan locale in which it works.

This initiative by Careem brings about the concept of Women Empowerment. Do these two words ring a bell?

The founder of Pakistan Quaid-e-Azam Muhammad Ali Jinnah said: “No nation can rise to the height of glory unless your women are side by side with you; we are victims of evil customs. It is crime against humanity that our women are shut up within the four walls of house as prisoners.”

Mr. Ahmed Usman quoted a statement “We want to give women the same opportunities and the same chance that men have of leveraging our platform to generate healthy income,”

Women regularly face problems like gender biasness, sexual harassment, in-office politics and husband’s insecurities; however, driving passenger cars can be a motivating factor for them and a step towards women empowerment in the country.

The Pakistani society is a lot different from others, where on one side it sets women as the focus of attention and life, and then on the other hand accepts them as just a secondary citizen. For years, the character that a woman played as a national, a family member or a lady of the house has been extremely undermined. Nevertheless, in recent times this concept has changed, and her rights, the awareness of her abilities and her reputation has extended to almost all parts of Pakistan.

Aasia Abdul Aziz, 46, who was previously working in a beauty salon choose to drive for Careem as it provides flexibility and security. Another new driver, Zahra Ali, 30, heard about the offer from an acquaintance and thought it would be an effective way to earn money and support her children.

This initiative of giving women a chance to drive cabs will not only help them make a living out of it, but will also enhance the sense of security for female customers who use the cab service.

 

 
 
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