Wednesday, January 20, 2021  | 5 Jamadilakhir, 1442
Samaa TV
Facebook Twitter Youtube
HOME > Money

Ghandhara Isuzu ponders launching Toyota Fortuner competition MU-X in Pakistan

Company official says D-Max did well against Toyota Hilux Revo

SAMAA | - Posted: Jan 7, 2021 | Last Updated: 2 weeks ago
SAMAA |
Posted: Jan 7, 2021 | Last Updated: 2 weeks ago
Ghandhara Isuzu ponders launching Toyota Fortuner competition MU-X in Pakistan

Ghandhara Isuzu is pondering the launch of its MU-X SUV, which according to a company official, would compete with Toyota Fortuner.

But the company has not shared any timeline for the launch.

The seven-seater MU-X would fall under the category of a midsize SUV, same as Fortuner.

Isuzu’s D-Max pickup snatched a piece of the pie — 15% of the market share — from Toyota Hilux Revo during the year 2019-20.

“D-Max started well and quickly claimed 15% of the market share of pickup trucks,” said Usman Ansari, an expert on cars. “There was no competitor for Toyota Hilux before D-Max.

“However, last year D-Max struggled and its market share reduced. Its sales reduced but during the same period Hilux sales increased,” Ansari said.

“I think the main reason reason is the reduction of price difference in D-Max and Revo corresponding variants to around Rs60,000,” Ansari said. “The difference previously was between Rs350,000 and Rs700,000.”

D-Max has six variants – three with single cabins and three with double cabins. The vehicles are priced between Rs3,450,000 and Rs6,960,000.

However, a company official said the company faced a supply issue due to the coronavirus pandemic and its sales plummeted from July 2020 to November 2020. “But the company is upbeat about regaining the share as things get better,” the official said.

Pakistan’s auto industry seems to have a new-found love affair with SUVs. Many companies such as Hyundai, Kia, MG Motor, Regal Motors, Sazgar and Proton have either launched SUVs or are planning to do so.

Related: Which new car options will Pakistanis have in 2021?

Experts say it is the trend all over the world and the auto industry is moving away from hatchbacks and sedans to crossovers and SUVs.

Related: Sazgar-BAIC to launch four cars in Pakistan this year

Ahmed Lakhani, a senior research analyst at JS Global who keeps a keen eye on the auto industry, says the condition of roads in Pakistan and last year’s urban floods make SUVs more attractive to buyers.

FaceBook WhatsApp
 
HOME  
 
 
RELATED STORIES

Tell us what you think:

Your email address will not be published.

FaceBook WhatsApp
 

 
 
Choosing Best Stocks Investment, Stock Trading, Pakistan Stock Trading, Pakistan Select Best Stocks for investment, Investment in Pakistan Stock Exchange, pakistan stock exchange today, psx, psx investment, stock market for beginners, stock market pakistan, stock market explained, stock exchange, investment tips and tricks, step by step investment guide, samaa news, samaa news live, samaa tv live, step by step stock trading tutorial,step by step stock market investing
 

MOST READ
MOST READ
OGRA recommends Rs11.95 increase in petrol prices
Pakistan petrol price increased by Rs3.2 per litre
Pakistan Stock Exchange’s top sectors in 2020
Pakistan climbs 28 spots on Ease of Doing Business index
Favourite stocks of Pakistan money managers and their returns
Gold sheds Rs1,750 in Pakistan since January 1
 
 
 
 
 
About Us   |   Anchor Profiles   |   Online Advertising   |   Contact Us   |   Feedback   |   Apps   |   FAQs   |   Authors   |   Comment Policy
Facebook   |   Twitter   |   Instagram   |   YouTube   |   WhatsApp