Tuesday, December 10, 2019  | 12 Rabiulakhir, 1441
Samaa TV
Facebook Twitter Youtube
HOME > Video

This pant costs Rs16,000 in Europe, but sells for Rs650 in Karachi

November 25, 2019

Buying export quality branded clothes can be costly, especially if you are abroad, but shopkeepers in Landhi, also known as Pakistan’s denim hub, are selling Europe’s most-sought after fashion brands, such as Zara, on prices even the labour class can afford.

One such retailer is Syed Adnan Badshah, who has denim shop and a factory in Zamanabad, Landhi 4, and sells export quality denim for Rs400 instead of $50 (Rs7,000) which is its price in the US or Zara’s smart trousers (Chinos) for Rs650 that can cost up to €100 (Rs16,000) in Europe.

How does he do that, you may wonder. Badshah buys the leftover stocks of some of the world’s top apparel brands whose products are manufactured in Pakistani factories.

Here is how it works. These global fashion giants, such as Zara, Mango, Next, H&M, and Doppelgänger outsource manufacturing to garment factories in Pakistan. These factories produce 5% more than the actual order size to meet their rigorous quality control standards. The purpose of excess production is to meet any shortage in case some units are rejected by the brand. Once the order is shipped, the leftover merchandise along with raw material (fabric, brand labels and accessories like buttons) is sold in the local market at throwaway prices. These include units that are rejected because of minor defects, as well as fresh pieces that have no faults but were part of the extra production. Badshah buys these stocks in bulk and sells them at very low prices—and he is not the only one to do that.

Selling leftover export-quality apparel at low prices has become a big business in Karachi, and Landhi has become the denim hub with nearly 2,800 small and big factories involved in the business. The work has expanded so much that these factories also stitch replicas of these brands using the original raw material (the leftover) that they purchase from the suppliers of these brands and export them to Iran, Afghanistan, Russia, Africa and other places where they are unlikely to face copyright issues.

Given poor demand for women jeans in the area, shopkeepers in Landhi sell only men’s pants, but others have developed this into a full-scale business model. For example, the Expo City, which has become one of the fastest growing chains for export-quality branded garments. In three years, they have expanded into a network of 10 outlets all over Karachi. They also sell apparel for women and children. The stock has ‘made in Turkey’ and ‘made in Mexico’ labels too because they have leftover stocks from international markets.

Similarly, there are some shops in Zainab Market and Rex Centre that also sell these export-quality cloths, especially in children wear category.

The growing number of shops dealing in these export items is driven by high demand for branded apparels among those under 40 years of age, a segment that forms a significant portion of Pakistan’s retail market, which Euromonitor recently termed as the fastest growing retail market in the world.

Follow SAMAA English on FacebookTwitter, and Instagram.

 
 
HOME  
 
 
RELATED STORIES
 

22 Comments

  1. Avatar
      Abdul wali khan  February 19, 2019 4:16 pm/ Reply

    I m one of the buyers, I really enjoy wear high quality pants in very low price.

    • Avatar
        Anonymous  February 22, 2019 5:42 pm/ Reply

      can u text me the address or contact no. i am also interested.
      my no. is 03213171103
      Thanks

  2. Avatar
      Asif Ch.  February 19, 2019 5:26 pm/ Reply

    Its good that every class ofour country enjoying the top brands garment, But if we look on other side this is ruining the sales of original stores in Pakistan and the ealtimae effect comes on county export due to less sales on stores.

    • Avatar
        kashif  November 29, 2019 4:23 pm/ Reply

      I have been wearing those pant , there is always a hidden fault some where in stitching, fabric etc.

  3. Avatar
      Fahad  February 19, 2019 6:15 pm/ Reply

    These are all stolen from factories, police should take immediate action.

  4. Avatar
      Tayyab  February 19, 2019 6:19 pm/ Reply

    STOLEN GARMENTS

  5. Avatar
      MAK  February 19, 2019 7:01 pm/ Reply

    Where are these shops in Karachi?

  6. Avatar
      Maverick  February 19, 2019 9:18 pm/ Reply

    It’s a shameful act and it’s also our irony that we cannot be able to make such jeans or chinos in Pakistan, hence if any1 is selling international brands in low price our media is highlighted it and then authorities place a ban on it. How fool are we, neither we make it nor we sell it.

  7. Avatar
      Wasim Sheikh  February 19, 2019 9:22 pm/ Reply

    Mostly these are stolen garments.

  8. Avatar
      jibran  February 19, 2019 9:55 pm/ Reply

    I second that they are stolen must be accountable. And Audit.

  9. Avatar
      Rizwan  February 19, 2019 10:45 pm/ Reply

    You should share some contact numbers so that we can reach out from out of karachi cities.

  10. Avatar
      Imran  February 20, 2019 12:25 am/ Reply

    Where is the shop

  11. Avatar
      Z M  February 20, 2019 1:36 am/ Reply

    Fahad and Tayyab he clearly says he brought the left over garments from factories. How this becomes stolen? Asif Ch. dude he buy it from LOCAL factory and it’s leftover. So this is Pakistani stuff. Yes I agree this might affect the original stores in Pakistan but can’t you see how much they earn? 10 times expensive.

  12. Avatar
      Yusuf  February 20, 2019 2:05 am/ Reply

    ThIs practice is not good at all for business as these brands will take away business from pakistan. For little more money we will lost big opportunities.

  13. Avatar
      Faraz  February 20, 2019 8:56 am/ Reply

    The article quotes global brands implying high quality yet in fact, these are budget brands over here. Let’s talk American Eagle and Tristan & America high end and most sought after denims if you want to compare. Still good for the local folks to enjoy a cheap pair of denims.

    • Avatar
        Salman (UK)  November 26, 2019 12:42 am/ Reply

      Faraz – Sorry to burst your bubble, but Zara and Mango are global fashion brands that are recognised as middle high end labels across Europe USA and Middle East. American Eagle and Tristan are low end non trendy wear that would not cut it in Milan.

  14. Avatar
      Sid  February 20, 2019 12:09 pm/ Reply

    Where an how can i buy these. Am based ik UK, here is my email leftyak@gmail.com
    Am interested in bulk, thanks

  15. Avatar
      jauhar  February 20, 2019 12:28 pm/ Reply

    This is great. Good business. Quality product at incredibly low price.

  16. Avatar
      Sidra Jamil  February 20, 2019 11:21 pm/ Reply

    how can i buy where is this shop

  17. Avatar
      Gulzar  February 21, 2019 11:38 am/ Reply

    similar level of “Shame” should also be felt by those so-called branded stores which make fool of customers in the name of “sale” which is kind of shit cheat here! Have you ever wondered & experienced the ‘sale’ abroad where most of the branded stuff is sold merely in 5~15 USDs almost the same is here in Landhi:)

  18. Avatar
      hasnain  February 21, 2019 1:43 pm/ Reply

    why u feel sham it is good for poor people and its routien job in every business leftover

  19. Avatar
      jawad  November 30, 2019 6:28 pm/ Reply

    what is a pant ?

Tell us what you think:

Your email address will not be published.

 

 
 
 
 
 
 
MOST READ