Shoot in collaboration with Hamna Aamir Jewelry
There’s no denying Mahira Khan’s magic in everything she does. The Superstar actor emerged as a beautiful bride for the shoot for Mohsin Naveed Ranjha’s latest collection ‘Preet Lari.’
Mahira usually keeps it simple with a no-make, casual look and so it was quite special to see how the team transformed her. In this image she is seen in a hand-embroidered cotton net mehndi-coloured peshwaas. It is paired with a lehenga and completed with a net and organza dupatta and velvet pouch.
The heritage line is priced from Rs650,000 to Rs1,400,000 and the outfits can take up to four months to produce. Preet Lari has seven designs which are reproduced for the brides. There is a more affordable line that ranges from Rs300,000 to Rs400,000 and take up to three months, according to a representative from the studio.
Mohsin Naveed Ranjha named the collection ‘Preet Lari’ (beautiful necklace to roughly translate). He wanted it to convey an aesthetic derived from folklore. Some of the pieces such as a tangerine bridal in Missouri fabric are embellished with bead work, Naqshi and sequins and topped off with net and organza dupattas. What makes this line special is that he has embroidered tiny Mughal buildings and miniature art animals. And this season it was clear he was championing the net and organza combination for dupattas to add textured layers. This choice keeps the focus on the suit itself but creates a bit of a dreamy cloudy aura around it.
Mohsin Naveed Ranjha started working in fashion in 2011 and launched his brand in 2013 in Gujranwala. He made his debut at the HUM TV Bridal Couture Week in 2014. He is based out of Gujranwala but has a studio on MM Alam Road. Clients come from all over Pakistan but even abroad, such as the Netherlands.