The bridal collection has six designs
Ayeza Khan has gone old-school for designer Annus Abrar’s new bridal collection Mehr.
The inspiration behind the collection comes from an old-school tradition of women going through different stages of meeting their soulmate such as Aagahi, Jashan, Intezaar and Mulaqaat. Khan is featured in the six-part film depicting all these moods of a bride.
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Singhaar – adorning yourself for the soulmate will bring in your inner beauty to reflect on your excitement MEHR is the journey of a woman meeting her soulmate…the story unveils soon Muse: @ayezakhan.ak Bridemaids: @palvasha.khalid @urshia.official1 @rehmazamanofficial Photography: @ashnakhanofficial @rizwan_dar Hair & Makeup: @irhyanthomas Jewelry: @kohar_jewel Videography: @farazmirzafilms Production: @eventbystructures #AnnusAbrar #Mehr #AnnusAbrarBridals #AnnusAbrarFormals #JourneyofMehr #TheWeddingEdit #IntimateWeddings #ayezakhan
The collection has six designs with handcrafted embroidery on cotton net, and lamé fabric knitted with metallic thread.
This image shows her wearing a dramatic flared, kaamdani heirloom kalidar with stunning handcrafted embroidery on the bodice and sleeves merged together with contrasting finishing on the hemline, an ombré organza dupatta with hand block printed details and sequins.
In this floor-length net peshwas, old-school kaamdani details are incorporated with silk thread embroidery on the bodice and sleeves and paired with carnation pink organza dupatta with pearls, sequins and light-catching crystals.
According to the studio’s representative, the collection took “two to three months” to create. The outfits start at Rs200,000.
The fashion industry was greatly affected by the COVID-19 pandemic, the representative told SAMAA Digital. “The big fashion labels delayed their collections because businesses were on a downward trend during the lockdown,” she explained, adding that the ban on large-scale weddings and gatherings affected sales too.
“Deliveries to our local and international clients were also affected,” she said.
Hailing from Karachi, Abrar emerged on the fashion scene in 2012. The young designer has garnered praise in the past for his festive collections depicting his carefree spirit fused with a sense of grandiosity.