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Mattel launches new gender-neutral dolls

SAMAA | - Posted: Sep 26, 2019 | Last Updated: 10 months ago
SAMAA |
Posted: Sep 26, 2019 | Last Updated: 10 months ago
Mattel launches new gender-neutral dolls

Photo: Mattel

It’s time for the toy aisle to catch up with the idea that not all kids want to play within the pink and blue boundaries of gender-specific toys.

Mattel is a 74-year-old company slowly taking on Gen-Z values. The maker of Barbie and Hot Wheels has announced the release of Creatable World, its first series of gender-neutral dolls.

Mattel has launched its first line of what it calls “gender-inclusive dolls,” on Wednesday, where the figures in both form and fashion are not coded as stereotypically male or female.

The dolls come with a kit that includes wigs with long and short hairstyles and clothing options like skirts, jeans, leggings and denim jackets.

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The six dolls have different skin colours, hairstyles and clothing to celebrate “the positive impact of inclusivity.”

The $30 toys are aimed at children who “don’t want their toys dictated by gender norms,” the company said. “Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” Kim Culmone, senior vice president of Mattel Fashion Doll Design, said in a statement.

The dolls are available at retailers including Amazon, Target and Walmart.

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Dolls, kids, Barbie, Hotwheels, mattel, gender inclusive dolls
 
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