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Karachi bakeries under fire for refusing to write Merry Christmas

Delizia says it was an individual's act, not company policy

SAMAA | - Posted: Dec 23, 2021 | Last Updated: 4 weeks ago
Posted: Dec 23, 2021 | Last Updated: 4 weeks ago

Photo courtesy: Delizia

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Two bakeries in Karachi have been under fire on social media for refusing to write Merry Christmas on cakes. On December 21, a woman took to the Facebook group Voice of Customer and narrated the incident that took place with her at the Khayaban-e-Jami branch of Delizia. She said when she asked them to write Merry Christmas on a cake, the staffer declined and said that they are "not allowed to write it". He said that they have been given "orders about this from the kitchen". The post sparked outrage on social media. Several people called it discrimination against minorities. When SAMAA Digital contacted Delizia on their call center they said that they were not authorized to comment on the matter and gave the Jami branch’s contact. The person, a staffer, who received the call at the Jami branch refused to acknowledge that any such incident took place at the bakery. He said there were a number of Christian employees at the bakery and it was very unlikely that something like this would happen. When asked for the branch manager’s number, the staffer said that they are not allowed to share contacts. Earlier, the senior management of Delizia told Dawn Images that the incident was not the company's policy, but an individual's act. They added that action against the staffer is being taken. This is not the first time someone has accused Delizia of discrimination. In 2018, the bakery's staff told a woman that they can’t write Merry Christmas on their cake as per the company policy. The company claims that following the 2018 incident, there were dismissals. Staff at Aunty Munaver’s refuses to write Merry Christmas In another Facebook post on December 22, a woman said that the staff at Aunty Munaver, a bakery located in Clifton's Bokhari Commercial Area, refused to write Merry Christmas on a customer’s cake. They said that they had instructions from the management in this regard. When SAMAA Digital tried to reach out to the bakery for comments no one responded. The story will be updated with their version once received. 'Jihad with cakes' People on social media have been calling out the bakeries for their bigotry and discrimination. Please explain.Are Christians lesser Pakistanis that they cannot be served or are popular bakeries just for Muslims? It's just a cake!It's clear discrimination & should be called out.Delizia has made an excuse that they ran out of icing.Nothing from Aunty Munaver yet. pic.twitter.com/cxpyOmWdKF— Shamila Ghyas (@ShamilaGhyas) December 22, 2021 Two well known bakeries refusing to write "Merry Christmas" on their cakes in Karachi, a huge majority defending the the decision as well. Thanks to the digital age Pakistanis are finally getting to see some shit minorities have dealt with in quiet for so long.— Daniel Panjwaneey (@alienpandajury) December 22, 2021 Have the #Delizia & #AuntyMunaver teams forgotten what the white in the #Pakistan flag stands for? pic.twitter.com/kwqoHuQSCd— Ramsha Khan (@ramshakofficial) December 22, 2021 Delizia be carrying our jihad with cakes and single-handedly undermining the Quaid’s message at the same time. Free to go to your mosques and your temples but not to bakeries apparently… pic.twitter.com/JXYEXD97XK— Nusair Teli (@NusairTeli) December 22, 2021
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Two bakeries in Karachi have been under fire on social media for refusing to write Merry Christmas on cakes.

On December 21, a woman took to the Facebook group Voice of Customer and narrated the incident that took place with her at the Khayaban-e-Jami branch of Delizia.

She said when she asked them to write Merry Christmas on a cake, the staffer declined and said that they are “not allowed to write it”. He said that they have been given “orders about this from the kitchen”.

The post sparked outrage on social media. Several people called it discrimination against minorities.

When SAMAA Digital contacted Delizia on their call center they said that they were not authorized to comment on the matter and gave the Jami branch’s contact.

The person, a staffer, who received the call at the Jami branch refused to acknowledge that any such incident took place at the bakery. He said there were a number of Christian employees at the bakery and it was very unlikely that something like this would happen.

When asked for the branch manager’s number, the staffer said that they are not allowed to share contacts.

Earlier, the senior management of Delizia told Dawn Images that the incident was not the company’s policy, but an individual’s act. They added that action against the staffer is being taken.

This is not the first time someone has accused Delizia of discrimination. In 2018, the bakery’s staff told a woman that they can’t write Merry Christmas on their cake as per the company policy.

The company claims that following the 2018 incident, there were dismissals.

Staff at Aunty Munaver’s refuses to write Merry Christmas

In another Facebook post on December 22, a woman said that the staff at Aunty Munaver, a bakery located in Clifton’s Bokhari Commercial Area, refused to write Merry Christmas on a customer’s cake. They said that they had instructions from the management in this regard.

When SAMAA Digital tried to reach out to the bakery for comments no one responded.

The story will be updated with their version once received.

‘Jihad with cakes’

People on social media have been calling out the bakeries for their bigotry and discrimination.

 
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One Comment

  1. Sarfraz Sarwar  December 23, 2021 5:45 pm/ Reply

    The owner of these bakeries should also avoid going to non Muslim countries as this will result in a financial benefit to the economics of those countries…..come on, Islam is much broader than this bigoted act.

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