It was launched on Pakistan Day
Cricketer Shahid Afridi has become the latest celebrity to launch a skincare line.
“On this Pakistan Day, I am bringing Ooh Lala,” said Afridi. “[It] offers premium quality personal care products for both men and women so they feel confident and shine like a star.”
On this Pakistan Day, I am bringing ‘Ooh Lala’ from the world of @Hopecare10. @OohLalapk offers premium quality Personal care products for both men & women so they feel confident and shine like a star !#Oohlala #ChamakDamak #HameshaChamaktayRaho #Hopecare #PakistanDay pic.twitter.com/0F7pnT2KBs
— Shahid Afridi (@SAfridiOfficial) March 23, 2021
Afridi shared a promotional video featuring himself. He thanked his parents and fans, who gave him the titles “Lala” and “Boom Boom Afridi”.
“My fans bring a meaning to my life,” said Afridi. “That’s the reason whatever I do on- or off-the-field, I try to give something to my fans and countrymen.” Afridi also has a clothing line called Hope Not Out.
A number of celebrities in Pakistan have their own businesses. Cricketer Shoaib Malik runs a skincare line too and actor Ayesha Omar launched Ayesha.O.Beauty on International Women’s Day.