This range includes a moisturising cream, glow serum and sunblock
Singer, host and actor Komal Rizvi added another feather to her hat as she entered the skincare world with three products under the banner of Truly Komal.
Speaking on SAMAA TV’s programme Naya Din on Thursday, the singer said that she had been “obsessed with skincare since childhood”.
“When my friends would be saving up for bags and shoes, I’d be saving up for expensive creams,” said Rizvi. She added that she has an obsession with face oils, creams, serum and even body and hair products.
The idea to start her own brand came from the inability to find good quality and decent priced skin care products in Pakistan. “I realized that I could only get all the good and premium quality skincare products from abroad and that too for Rs10,000 and Rs15,000, which is ridiculously expensive,” said Rizvi. “However, if you buy local skincare products available in Pakistan they all have bleach, mercury, lead, toxins and other harmful ingredients in their products.”
Rizvi has put forward a range of products that were carefully designed in Spain specifically for Asian skin. This range includes moisturising cream, glow serum and sunblocks. “These are all halal products and are 100% cruelty-free,” she explained. She visited chemists in Canada who helped her formulate the products.
She added that her main agenda behind launching this range was to make an economical product for all Pakistanis while serving European quality and standards to everyone.
“For the first time in Pakistan we have launched a stem cell technology serum,” said Rizvi. She explained that stem cells only target problem areas and treats them. The glow serum is supposed to improve collagen production, prevents toxicity and fine lines. “The serum also works as an anti-ageing, plumping agent and firms the skin,” said Rizvi. The Rs1,899 product is supposed to last a month.
Her second product and the most expensive one is her moisturizing cream. The cream is said to hydrate and nourish the skin with antioxidants and protect it from the environment. “It corrects pigmentation, dark spots, and uneven skin tones and also brightens it,” said Rizvi. The product costs around Rs3,200.
She had also launched a sunblock that promises to blocks 98% of the harmful UV rays, hydrates and protects one from pigmentation, early wrinkles and brightens the complexion upon every application. “Even kids can apply this sunblock as it has rose, chamomile and lavender extracts, which are safe for everyone to use. The sunblock has an SPF of 50.
The range is available all over Pakistan in selected stores and salons. You can can also visit www.trulykomal.com and place an order.
She also revealed that has been working on numerous new projects including her new single. The song Jogiya will be released on her birthday, August 3.