The core reasons behind the poor state of Pakistan’s growing media industry have been explored in Synergyzer’s 2019 annual edition.
Synergyzer is a bimonthly magazine about the voice of advertising, marketing and the media industry of Pakistan
Terming the current state of the media industry as ‘evolutionary’, the annual edition puts across views of various reputable stakeholders on the current dismal state of the once progressive and refusing-to-settle media sector of the country, in the shape of features within the annual edition.
The articles express and identify improper and meaningless practices within the media circles as one of the core reasons of the debacle, which has been largely due to multiple pressure situations that bound inspirational individuals to surrender, reads a statement issued by Synergyzer about its annual edition.
The statement says that the edition reveals the pertaining issues that have led towards the debacle of the media industry and lists down the ‘great media rates’ through the views of stakeholders.
It also chalks out a concrete way forward on how Pakistan media as well as advertising industries can still emerge as the winners in the provided situation, the statement reads.